Vujàdé & UM #BMGen Workshop @ DMEXCO 2014

Jasper Bouwsma Vujàdé Ltd. – Supporting Forward Thinking 2014.09.10

BUSINESS MODEL GENERATION DMEXCO | Cologne | Germany | 2014.09.10

Photo by: Vujàdé Ltd – Jasper Bouwsma

Vu-jà-dé

Vujàdé is the opposite of déjà vu and gives the impression that something has not yet taken place, or has never been there.

Looking for new solutions. Critically questioning existing structures and behavior.

Looking at something from a different or an unusual point of view. In other words, Vujàdé stands for innovation.

1. CORPORATE CONSULTING

2. START-UP SUPPORT

3. INCUBATION

À PROPOS

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Jasper Bouwsma Founder & CEO, Vujàdé Ltd.

Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and established companies in bringing their innovation to market successfully.

In 2008 Jasper founded Vujàdé Ltd. an innovation consultancy supporting organizations of any size (from corporate to SME to start-up) and in any industry (from insurance to fashion and from building to life-sciences). Vujàdé is located in Biel/Bienne Switzerland and establishing a presence in London, UK. In 2014 Vujàdé Law was established together with Jasper’s business partner Eric Kuenzi. Vujàdé Law is dedicated to bringing legal services and strategic advice to Startups as well as mid-sized organizations.

Jasper has an extensive and international track record in supporting corporates as well as startup organizations in addressing their innovation and strategy challenges. Through the combination of start-up and corporate activities, Jasper has a unique insight in innovation, the success factors and typical reasons for failure.

Before Vujàdé he worked for the Swiss national telecommunications provider Swisscom where he initiated and led its incubation activities as Head of Incubation.

Besides his work at Vujàdé Ltd, Jasper pursues a portfolio of secondary activities. Jasper is a visiting lecturer at the University of St. Gallen (CH) and PopAkademie in Mannheim (D). In 2013 Jasper co-founded attrackting AG a Startup based in Biel (CH) developing tracking solutions; its first product “Kaddz” will launch in June 2014.

#BMGen 1

A New Generation: Generation #BMGen

Nespresso | What Else?

PANDORA’S BOXES 2

Prototype I

Friends & Foes

PITCH | CHALLENGE | DISCUSS 3

Prototype II

HOI + GRÜESSECH

Shift Happens 10‘

AGENDA DMEXCO | Cologne | Germany | 2014.09.10 | 12:00 - 14:00

#BMGen 1

PANDORA’S BOXES 2

Prototype I

Friends & Foes

Prototype II

HOI + GRÜESSECH

Shift Happens 10‘

#BMGen 1

PANDORA’S BOXES 2

Prototype I

Friends & Foes

Prototype II

HOI + GRÜESSECH

Shift Happens 10‘

Alexander Osterwalder A Swiss Business Book author.

Co-Created by 470 practitioners from 45 countries.

COST STRUCTURE REVENUE STREAMS

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

CUSTOMER RELATIONSHIP

VALUE PROPOSITIONS

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

VALUE PROPOSITIONS

REVENUE MODEL

BUSINESS MODEL ≠

A BUSINESS MODEL DESCRIBES THE

RATIONALE OF HOW AN ORGANIZATION

CREATES, DELIVERS, AND CAPTURES VALUE

#BMGen 1

PANDORA’S BOXES 2

Prototype I

Friends & Foes

Prototype II

HOI + GRÜESSECH

Shift Happens 10‘

QUESTION HOW MUCH DOES 1KG COFFEE COST

CHF6.95

CHF95.-

RESULT 2012 USD4.0B+

(BY A SINGLE PRODUCT…)

RESULT 2012 USD4.0B+

(BY A SINGLE PRODUCT…)

Describe the Business Model of Nespresso.

Groups of 2 or 3 at your table •  Discuss with your partner •  Place the stickers on the

Business Model Canvas •  4’

EXERCISE 1

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

VALUE PROPOSITIONS

EXERCISE 1

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

VALUE PROPOSITIONS

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

VALUE PROPOSITIONS

House- hold

N-Club

Stores

Produc-tion

Marketing

Machine Pro-

ducers

Produc-tion

Distri-bution

Marketing Machine Pods

Call Center N.com

Brand Produc-

tion facilities

Distri-

bution

channels

Retail

Patents IP

(1800+ patents) Business

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

VALUE PROPOSITIONS

House- hold

N-Club

Stores

Produc-tion

Marketing

Machine Pro-

ducers

Produc-tion

Distri-bution

Marketing Machine Pods

Call Center N.com

Brand Produc-

tion facilities

Distri-

bution

channels

Retail

Patents IP

(1800+ patents) Business

WHY NESPRESSO

WILL BE EVEN MORE SUCCESSFUL

WE ARE MOVING FROM PORTFOLIOS OF PRODUCTS

TO PORTFOLIOS OF

BUSINESS MODELS.

VIDEO SUMMARY

VISUALIZE YOUR BUSINESS MODEL VIDEO #BMGen – 02

#BMGen 1

PANDORA’S BOXES 2

Prototype I

Friends & Foes

Prototype II

HOI + GRÜESSECH

Shift Happens 10‘

SHIFT HAPPENS

The New Scientist

Temperature (northern

Population

CO2 concentration

Loss of rainforest

Water use

Species

extinctions

consumption

Motor vehicles

Fisheries

exploited

Ozone depletion

Foreign

Investment

Exponential Change Globally

KEY TRENDS

(FORESIGHT)

MACRO ECONOMIC

FORCES (MARCRO-ECONOMICS)

INDUSTRY FORCES (COMPETITIVE ANALYSIS)

MARKET FORCES

(MARKET ANALYSIS

CISCO | INTERNET OF EVERYTHING #IOE VIDEO

Curt Carlson, SRI International CEO

In exponential times, if you improve your performance incrementally

YOU FALL BEHIND EXPONENTIALLY

MUSIC INDUSTRY … has always been in continuous transformation

RETAIL … eCommerce is the rule not an exception

HEALTHCARE What if my phone knows more than my doctor…

HEALTHCARE … Because I am quantifying myself 24/7 …

HEALTHCARE What if my health is managed automatically?

LOGISTICS We don’t send letters anymore, but …

LOGISTICS What would you do with USD23.3 billion?

CAR INDUSTRY When a PayPal entrepreneur starts building cars…

CAR INDUSTRY What if search algorithms drive our car…

CAR INDUSTRY What if design morphs with functionality?

SHIFT HAPPENS

#BMGen 1

PANDORA’S BOXES 2

Prototype I

Friends & Foes

Prototype II

HOI + GRÜESSECH

Shift Happens 10‘

EXERCISE 2 6 GROUPS | 6 CASES

www.umww.dewww.vujade.com

Sie sind… in der Autoindustrie

Sie sind… in der Musikbranche

Sie sind… in der Logistikbranche

Sie sind… im Healthcare

Sie sind… Autohersteller

Sie sind… in der Fashionbranche

IMAGINE THAT…

EXERCISE 2 YOU ARE ONE OF THESE GENTLEMEN…

EXERCISE 2 HEADING ONE OF THESE COMPANIES…

TAKE RED THE

IMAGINE THAT IT IS…

EXERCISE 2 CREATE BUSINESS MODEL PROTOTYPE FOR 2020

EAT OR BE

NO GUTS NO GLORY

EXERCISE 2 CREATE BUSINESS MODEL PROTOTYPE FOR 2020

#BMGen 1

PANDORA’S BOXES 2

Prototype I

Friends & Foes

Prototype II

HOI + GRÜESSECH

Shift Happens 10‘

WRAP UP

NEW OLD

SHAKEN NOT STIRRED COMBINE THE BEST OF BOTH WORLDS

SHAKEN NOT STIRRED

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Because you can't do today's job with yesterday's methods

and be in business tomorrow.

Vujàdé Ltd. Supporting Forward Thinking Elfenaustrasse 3 CH-2502 Biel/Bienne Switzerland +41 (0)32 32 32 300 contact@vujade.com www.vujade.com

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KONTAKT

Vujàdé & UM #BMGen Workshop @ DMEXCO 2014

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