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The Methodos Sitcom
An innovative project of organizational culture development and of internal communication
Elisabetta Del MareMarco Fadda
Methodos in short
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Methodos in short
>… an history of solid experience Methodos S.p.A. is a management consulting company established in 1978, with branches in Milan and Rome and a representative in Brussels
>… a professional standing recognized by top companies and associationsMethodos is one of the most significant Italian entities supporting organizational change programs
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Methodos in short
> … a legacy of competency and professionalism Methodos is leader in the design and activation of change management programs based on socio-cultural analysis, stakeholder inclusion, co-participative action. Programs include integrated communication, competencies development, and innovation task forces management.
> … a pro-active approach in line with clients’ expectations Methodos is effective in the research and activation of theoretical models and operating instrumentation which meet the requests of its clients, from the detailed definition of objectives to the development of results measurement tools.
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Our Fundamentals
Mission
>To contribute to the success of our Clients, helping
them to achieve their objectives and to generate value,
by the development and management of relationship
systems which are co-participative, open, measurable,
and effective.
>To become trusted partner of organizations which
intend to embrace change in order to grow.
Vision
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Today, we’d like to share with you an experience we lived in the communication field:
THE METHODOS SITCOM
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THE SCENARIO WHERE EVERYTHING BEGINS…
The competitive scenario constantly pushes businesses to change or succumb …
Communication is the fulcrum of transformations
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The paradox that we live:
Always more messages to shareAlways less time to confront ourselves
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>The strong increase of “pressure” inside and out (that we receive and we create)
Today every manager lives…
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>The need to be always more incisive in conveying messages (leaving no space to misunderstandings/free interpretations)
Today every manager lives…
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>The increasing lack of dedicated time to communication / confrontation / sharing
Today every manager lives…
Increaseof COMPLEXITY …
in the management of COMMUNICATION
(internal and external)
The great challenge for a successful businesses of today is …
… having a Management that supports the development of an organizational culture which is functional to its own business needs
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But which internal communication to support?
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Methodos Communication Study 2010
The effect of the crisis on communication…
Co
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un
ica
tion
is
mo
re im
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nt
>The trend demonstrates that communication has gained more value with the effect of the crisis
Sa
me
Co
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un
ica
tion
isle
ss im
po
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nt
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>The 2008-2010 crisis, the continuous uncertainty and instability of the scenario obliges businesses to:
• constantly reinvent themselves to look for competitive advantage.
• invest attention in order to maintain and increase “trust” from their own people
Which are the challenges for organizational communication?
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>Globalization and 2.0 web development leads to a change in orientation of communication: • from “control” of messages,
channels and times• to “intelligence” on internal
stakeholders, their needs and valuable judgement, taking in consideration culture, country and their dominant values.
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Which are the challenges for organizational communication?
>Today, communication plays a lead role especially in the management of processes of change, in engagement development and in the application of new technologies (2.0)
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Which are the challenges for organizational communication?
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Therefore communication is a strategic lever of the management of people and results
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Behind each business success there are adequate behaviors and a precise communication strategy
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Internal communication orientates
• ways of thinking• behaviour• leadership styles
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But traditional communication channels are not enough
PAPER TOOLS
RELATIONAL CHANNELS(vertical and horizontal)
TECHNOLOGICAL TOOLS
EVENTS
There is a need for new toolsto spread new behaviors
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Capire i bisogni delle personeThere is a need for new stimuli in order to give birth to the culture that we need
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How to answer in an innovative way?
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The first TV series for organizational culture
What is Methodos Sitcom
>A series of episodes each 18’ long,
focused on the vision of stimulant cases,
concentrated on strategic themes for an
active and experienced training.
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What is Methodos Sitcom
>With strong featuring characters that in
every episode are placed to solve different
situations, fun but light and realistic, rich of
reflective and learning ideas.
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What is Methodos Sitcom
>Inside a large firm, the Global Business,
in which the complex organizational life
offers the possibility to face the
managerial-interpersonal competences,
object of training and the relative prism of
virtuous and non-virtuous behaviors.
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Methodos Sitcom’s aims
>Smoothen-up
organizational relations
>Create reflections around
the represented dynamics
>Favour the necessary
change
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Why a Sitcom?
The reason why situation comedies
are “the real epic”
of our time
> We identify in the characters that animate the
episodes (or identify our acquaintances…)
> We use their behavior models as an example
to examine ours and others
> We re-read our reality through the filter of their
adventures in order to discover new meanings
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The ‘contagious’ logic of the Sitcom
> The episodes of the Sitcom are planned as an effective innovative tool, with great emotional and engaging impact, to be used by business managers as culture creators.
> Managers organize internal meetings with their co-workers to watch the episodes together
> After the screening, managers lead the discussion
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Some modalities of use
Behaviour Deployment
>The episodes of the series used as a tool to transfer behaviors to adopt, and the implications that these bring in the daily reality
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Some modalities of use
Cascading of the Values>The episodes of the series used as amplifiers of business values and the consequent daily behavior to act
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Some modalities of use
Development Paths>The episodes of the series used as a representation of a reality to discuss in order to draw personal lessons in the context of the use of didactical materials
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Some modalities of use
Meetings of functions / areas
>The episodes of the series used as starting points to analyze internal dynamics of function/area through theatrical catharsis
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Some best practices
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Lets watch an episode together
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“The Perfect Storm”
What happens when
communication is missing
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The focus of the episode
When the lack of communication culture ruins the processes and plans, causing
damage between functions (internal) and clients (external)
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SPEAKING GUIDE
Methodos supplies material to support the episodes to help managers in the conduction of the discussion
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Some examples of ideas and reflections to share with colleagues
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Which are the reasons of the clients’ complaints and how was the problem created?
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What is Luca’s attitude in facing difficulties and how is he percieved by Laura?
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Which approach do Paolo and Carloalberto have in the management of the problem?
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Which organizational answer is given to Filippo’s problem and which kind of culture does it denote?
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Material available
>Voucher for half a day of train the trainer for internal training
>6 kits, one for every episode, of support for internal training (deployment)
>Introduction videos created ad hoc with authoritative people in the business for each episode (to guarantee coherence in the deployment messages)
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Material available
>Contract for the sale of royalties for the usage
>Paper industry Box with the 6 personalized DVDs
>Files of the promotional posters for every episode to hang in the firm
>DVDs with the trailers of the 6 episodes and use guide of the SitCom
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Thank you
For any further information
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e.delmare@methodos.com
m.fadda@methodos.com
Q&A
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