Viki Media Kit - 2015

GLOBAL TV POWERED BY FANS

Viki: Our Community and Content

“The essence of community, it’s heart and soul, is the non-monetary exchange of value; things we do and share because we care for others, and for the good of the place” - Dee Hock (One from Many - Visa and the Rise of Choardic Organization)

HOW VIKI WORKS

1We license primetime TV and movies from around the world

Fans collaborate to localize the content into over 200 languages!2

A global audience tunes in for long form content from 100+ countries 3

OUR AUDIENCEYoung, Passionate and Highly Engaged

79% Female

63% Millennials

32.4% H.H.I. of 100k+

181M minutes viewed (Comscore Jan 2015)

91% of users binge watch (Viki User Survey 2015)

5.4MLikes Followers/30%

Re-tweet Viki

263K

56% of users watch 2+ hours per day (Viki User Survey 2015)

23k~Subscribers

OUR CONTENT Global prime-time content in high quality across all devices

American classics like The Office Exclusive Japanese anime like Astro Boy and Kimba the White Lion

Award-winning telenovelas like Pablo Escobar

Most popular Korean/Taiwanese dramas, movies & more

OUR STARSLee Min Ho has more followers than top Hollywood and YouTube stars!

2.3M followers

235K

follower

s

Robert Pattinson of Twilight/Harry Potter fame Michelle Phan - YouTube fashionista

639K

follower

s

OUR SHOWS

AMERICAN NETWORKS ARE WATCHINGThe huge popularity of Korean dramas is translating to American remakes

Source: NBC to Remake South Korean Variety Show 'Grandpas Over Flowers’

Source: ABC Adapting Hot Korean Drama 'My Love From Another Star' (Exclusive)

BREAKING DOWN LANGUAGE BARRIERS

800 MILLION!WORDS SUBTITLED

75%SPEAK 2 LANGUAGES FLUENTLY

200+ LANGUAGESON VIKI

Source: Viki Dashboard and Viki User Surveys

73%SPEND 14 HR’S+ ON VIKI WEEKLY

Our Engaged and Social Audience“A minute of video is worth 1.8 million words” - Dr. James

McQuivey (Forrester Research)

“Mobile is eating the world” - Benedict Evans (Andreessen Horowitz)

OUR USER ENGAGEMENTMinutes Per Viewer

Viki users spend more time with our

content than SnagFilms, Dailymotion,

and Dramafever combined!

Source: Comscore Video Matrix, October 2014

OUR MOBILE AUDIENCE

Source: Viki Dashboard

26.6 million mobile app installs!

49% of Viki video starts come from mobile devices (does not include embeds)

INCREDIBLE MOBILE GROWTHOur U.S. mobile growth in the last 2 years averages 618% between Android and iOS

Source: Viki Dashboard

Advertising with Viki

WHY ADVERTISERS LOVE VIKI

Source: DFP Ad Server

90%Completion

Rate

3.28%Average Cross Platform C.T.R

NATIVE ADVERTISING WITH VIKI

Branded Collection is a native homepage placement featuring a brand’s content or storytelling ads as the first ‘collection’ a user will view on the site. We partner with brands that match our site’s audience and their interests.

4.3 Billion Expected spend in

2015

90%say ‘relevancy’ is #1 factor in sparking in-

feed interest in sponsored

content

Source: Ad Age

BRANDED VIDEO PLAYER

The branded player runs with a pre-roll or mid-roll, providing immersive experience with the video ad and skin together. The skin is clickable and allows for multiple calls to action.

Immersive

ad experience with background

skin running along video ad

CAROUSEL AD UNIT

The Display ad is a homepage placement shown in the 2nd slot of the video carousel, staying in view for 10 seconds (with no user interaction). User interaction keeps ad in view and click drives to an advertiser’s video ads or microsite on Viki.

Prime placement on Viki’s curated

homepage carousel

50k impressions

per day

PRE ROLL AND MID ROLLPre or Mid Roll (640x360)

Companion Banner (300x250)

File Size 50MB or less

Dimensions 16:9 (preferred), 640x360 or higher; 4:3, 640x480 or higher

File Format MP4, MOV, FLV, AVI, WMV

Frame Rate 24-30

Number of Links 1

Creative Changes

3

Submission Deadline

Until 5 days before delivery

Video Duration 30 seconds or less

Size 300x250

File Formats GIF, JPG, PNG, third party (if VAST)

Maximum File Size

40KB

SQUARE AD

Square Ad (300x250)

File Size 40KB or less

Dimensions 300x250

File Format PNG/GIF/JPG

Number of Links

1

Creative Changes

3

Animation/Looping

30 seconds max. Dark border required.

Delivery Pages http://www.viki.com/tv/###http://www.viki.com/movies/###http://www.viki.com/genres/###http://www.viki.com/artists/###http://www.viki.com/videos/###

Expanded Size 600x600 max. Must expand DOWN or LEFT. Only 3rd party vendor tags accepted to run expandable formats.

SUPER LEADERBOARD

Super Leaderboard (950x90)

File Size Initial file size = 50kbRich media polite file size: 130kb

Dimensions 950x90

File Format JPG/GIF/PNG

Number of Links

1

Creative Changes

1

Delivery Pages http://www.viki.com/ (Leaderboard + Carousel)http://www.viki.com/tv (Leaderboard only)http://www.viki.com/movies (Leaderboard only)

Submission Deadlines

7 days before delivery

MOBILE VIDEO

Full Page Video ad experience on mobile

File Size 50MB or less

Dimensions 16:9 (preferred), 640x360 or higher4:3, 640x480 or higher

File Format MP4, MOV, FLV, AVI, WMV

Frame Rate 24-30

Number of Links

1

Creative Changes

3

Submission Deadlines

Until 5 days before delivery

Video Duration 30 seconds or less