Video promotion & measurement 5 23-2013

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Video Promotion & TrackingPresented by: Jo StumpnerDirector of Internet Marketing Services

+Video Promotion & Tracking Agenda

Optimizing Your Videos

Promoting Your Videos

Tracking & Measuring Performance

Question & Answers

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OPTIMIZING YOUR VIDEOS

+Optimizing Your Videos - Overview

Basic Video SEO

Captions & Transcription

Video Sitemaps

Annotations

+Optimizing Your Videos - SEO

How Does YouTube Rank Videos? Number of Views Video Title Video Description Video Ratings (Likes, Dislikes)

Video SEO Basics Keyword Research Optimize Title & Description

+Optimizing Your Videos - Example

+Optimizing Your Videos - Transcript

Video Captions & Transcripts

+Optimizing Your Videos - Captions

Video Captions & Transcripts

+Optimizing Your Videos - Sitemaps

Video Sitemaps

+Optimizing Your Videos - Annotations

Annotations – Hug The World

+Optimizing Your Videos – Annotations

Annotations – How To:

+Optimizing Your Videos - Annotations

Annotations – Call To Action How To:

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PROMOTING YOUR VIDEOS

+Promoting Your Videos - PPV

AdWords Pay Per View

+Promoting Your Videos - PPV

AdWords Pay Per View

+Promoting Your Videos

Great Quality Content

Encourage Users to Link & Share

Create a Series

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TRACKING & MEASURING

+Tracking & Measuring - Analytics

Video Event Tracking

+Tracking & Measuring - AdWords

AdWords Pay Per View

+Tracking & Measuring - Analytics

AdWords Pay Per View

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Thank You!

Jo StumpnerDirector of Internet Marketing Services

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