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PANELISTS:
Ивайло Ботушанов
Creative Leader(Saatchi & Saatchi)
Мария Атанасова
Video production & Distribution Manager
(7 Talents)
Ангелина Кръстева
Marketing Manager
• Website/Blog• Social channels
• Video channels (YouTube & Vbox)
• Mobile apps
EARNED MEDIA
• Social shares, mentions, reposts, reviews, retweets, re-pins
• Vloggers & Bloggers
• MCN (Multi-Channel Networks) • YouTube & Facebook Ads • Display & Rich Media Formats • Mobile ads
NATIVE COMMUNICATION
SEGMENTATION DISPLAYEFFECTIVENESS
BRANDED VIDEO CONTENT
ENGAGEMENT
WE FOCUSED ON
COMMUNICATION CHANNELS
Edna.bg Vbox7
Vbox7Viber chat
YouTube Nova Play
Facebook InstagramVLOGGER/
Famous Women
RESULTS
FB Reach
95 000
Видео гледания
32 000
Прочитания на статиите
14 732Над 100 зададени въпроса по
темата към Натали
HOW TO MEASURE EFFECTIVENESS ?
• Engagement with interactive elements• Shares• Conversions• Total time spent watching• Views• Clicktrough rate (CTR)• Clicks• Impressions
WHICH ARE THE BIGGEST OBSTACLES IN VIDEO ADVERTISING?
• ROI vs Other Media
• Price
• Quality of Content
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