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Tips on how to enhance your internal webcasting efforts from MediaPlatform customer Maxim Integrated (NASDAQ: MXIM). Learn the features and functionality needed by this 9,300 employee enterprise to reach its employees across multiple locations.
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Video for Internal Communications Inside the Global Enterprise
The Enterprise Class Video Platform
MediaPlatform is an enterprise video platform including the social video portal for on-demand and live video streaming, and interactive rich media webcast presentations for employee training, corporate communications and marketing.
Welcome
Why this topic?
The landscape is changing for internal communicators(tools available and user expectations)
Employees as consumers and savvy internet usersEvolution of social business tools go beyond video
Let’s See a Case Study
Maxim IntegratedHigh-tech integrated solutions9300 employees in 18 countries
Jon Emerson runs the studio and webcasting production.He’s going to help us learn how a global enterprise leverages video to communicate and improve engagement with its distributed workforce
Leveraging Webcasting for Effective Corporate CommunicationsJon EmersonExecutive Producer, Maxim Integrated
About Me
| Maxim Integrated | Company Confidential6
25 years of video production
Streaming video since 1995VXtreme -> Windows Media
Executive Producer at Maxim since 2011
Once spent a summer driving an ice-cream scooter around Portland to pay for schoolI like my current career more
Maxim Integrated Overview30 Years of Innovation
| Maxim Integrated 7
Founded
Headquarters
Global Presence
Employees
Stock Ticker
Annual Revenue
1983
San Jose, California
17 Countries
~ 9,000 worldwide
Nasdaq: MXIM
$2.4 billion (trailing 12 months)
Why Webcasting?
| Maxim Integrated | Company Confidential8
Webcasting @ Maxim: Then & NowSuccessfully evolving toward a new standard
2011 Two webcasts, all others via WebEx
Very little video at all
| Maxim Integrated | Company Confidential9
2012 Fifteen webcasts Up to 700 live viewers All done with video
2013 On track for 40+ webcasts Has become THE standard Live video, many roll-ins Increasing complexity
Webcasting @ Maxim Today
| Maxim Integrated | Company Confidential10
| Maxim Integrated | Company Confidential11
Live Audience @ All-Hands Meetings
| Maxim Integrated | Company Confidential12
Broadcast to Locations Around the World
Four Things That Impact Your Success…
| Maxim Integrated | Company Confidential13
Engaging content
Event duration
Production value
Preparation & practice
1234
Engaging Content
| Maxim Integrated | Company Confidential14
Before After
| Maxim Integrated | Company Confidential15
Keep it Short – Video Gets Boring
| Maxim Integrated | Company Confidential16
Attention Span of Video over Time
Source: Wistia
| Maxim Integrated | Company Confidential17
Production Value Control Room
| Maxim Integrated | Company Confidential18
Production Value Pre-event Prep
Did the presentation help you better understand our company strategy, business performance, and key initiatives?
| Maxim Integrated | Company Confidential19
No
Yes
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
6%
94%
2%
98%
Response Percentage
In room
Webcast
| Maxim Integrated | Company Confidential20
| Maxim Integrated | Company Confidential21
Types of Uses for Video
We see our customers use video for internal communications for:• All-hands meetings• CEO speeches• Sales kick-off meetings• Product training• Safety, compliance, HR training• Video updates• Channel partner communication• External and investor relations
How to be Successful
• Easy discovery of content• Device and browser compatible without downloads• Adaptive bitrate streaming• Security• Governance and content control• Internal processes, executive sponsorship and
evangelism.
Questions and Answers
Q&A
Thank You
Thank you for joining us!For more information or to schedule a demo
contact: Sales_inquiries@mediaplatform.com
www.mediaplatform.com
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