UW Wenk Lecture - Sustainable Business Nov 2013

Edward Wenk, Jr. Endowed Lectureship in Technology and Public

Policy

Kevin HagenGood News! We have to redesign everything

November 7, 2013

How Sustainable Business is creating opportunity, driving innovation and

unleashing the next industrial revolution

www.KevinHagenCSR.org

@KevinHagen

Business is the only human institution with the scale, speed and resources to make a difference fast enough to matter

Paul Hawken

Conventional either/or Thinking

Trade-Offs lead to compromise

Rejecting Trade-Offs leads to innovation

Conventional Thinking

Take Make Waste

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Cradle to Cradle

Closed Loop thinking

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The Hagen-Wilhelm Change Matrix From: Making Sustainability Stick by Kevin Wilhelm

Sustainability Skills & Competencies

• Systems Thinking – from lines to loops• New Business metrics and tools of Enviro &

Social impacts– Life Cycle Assessments tools (Higg Index)

• Interdisciplinary understanding & literacy• Collaboration & engagement– Ex: NGOs, Academia, Government, Other business

• Leading from influence rather than authority

To-do’s

Ask for more Sustainable Business content in class

Ask questions about CSR strategy in job interviews

Don’t accept trade-offs – Look for ways to use your “better way of thinking” to create more value.

Be the agent of change: Welcome to the prospiracy

Edward Wenk, Jr. Endowed Lectureship in Technology and Public

Policy

www.KevinHagenCSR.org

@KevinHagen