Utility and Ecommerce. The new mantra of selling. 2015

Mugur Patrascu

iLeo

Breeze Mobile

Making The Difference In Ecommerce. The Utility

Mantra.

Let’s start with a small chat about 2015

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Pioneering

Mass Adoption

The Shift Forward

Three Stages Of Adoption For A Technology

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How can I better adapt my business to the

new digital realities ?

A lot of business today are asking the wrong question

In 2015, 2016… making the old business more

efficient

is less efficient than changing the business.

You need a new business strategy for the new

world.

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Digital Is Dead

Being Digital Is Norm

Succes Is Change, Different Approach, Innovation

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“Technology is not oil to lubricate;

it’s oxygen to grow ideas and change business. ”

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Reevaluate Your Business. Your Environment.

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E-Commerce

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Access strategy

Parity strategy

Winning strategy

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You are not building a selling place

You are building an acces point to a universe

The E-Commerce Mindset

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We live a time where only one thing (even unique)

is not enough.

“it’s in Apple’s DNA that technology alone is not

enough — that it’s technology married with liberal

arts, married with the humanities, that yields us

the result that makes our hearts sing.” Steve

Synergy

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The Analogy

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Storytelling (Content)

Audience Aggregation (Communities)

CRM and Commerce (Performance)

New Trinity

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E-commerce is more than selling from two

perspectives

Relation

Business

The Utility Extension

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The Brand Utility Is About That Question

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Starbucks – Wireless Payment

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Disneyland Bracelet

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Stiegl Beer

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Bright Light – Ray Ban

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The Mobile

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2012 2013 2014 2015

Smartphone Penetration

Browsers & Operating Systems

Top Mobile Browsers in Romania, 2015

Chrome Android Safari IE Mobile Opera

42.08% 28.86% 16.48% 4.67% 3.48%

Top Mobile Operating Systems in Romania, 2015

Android iOS Windows Phone

72.57% 17.54% 4.69%

Demographics

Age GroupSmartphone Penetration

Tablet Penetration

16 - 24 63.40% 17.50%

25 - 34 55.90% 17.70%

35 - 44 37.50% 22.10%

45 + 13.40% 6.70%

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Make no mistake: ecommerce is a brand building exercise and not a

usability test.

It’s your story and what you offer extra that is growing your business.

The extra part is how you innovate in a post digital era.

Technology, services and utility offers good potential in the years to

come

Mobile is driving the growth - social growth, e-commerce growth

Takeaways

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Multumesc