Using data strategically in B2B marketing

The most effective B2B marketersuse data strategically

How?

Dan Beckett

Sales Manager

The most effective B2B marketersuse data strategically

How?

The most effective B2B marketersuse data strategically

How?

We now have technology that helps us, and more high quality data available to us.

• Sort out data legacy

• Enrich knowledge

• Drive business forward

Successful businesses use external data to:

Data legacy…

• Duplicate data

• Stale data

• Inaccurate data

Data legacy…

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Create a link ….

Internal data

Externally managed data

Common identifier

Duplicate Records

Stale Records

Inaccurate Data

Valuable sales data…

• Company profiles

• Contacts

• Changes

Other opportunities in the group?

Segment your clients, what can you learn?

Drive business forward

• Accounts are monitored

• Messaging is targeted

• Leads are managed

• Activity is planned

Filter by financial strength from the start

Monitor for change

• Sort out data legacy

• Enrich knowledge

• Drive business forward

Successful businesses use external data to:

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