Understanding The Digital Revolution July 2014

Embracing the Digital Revolution

Gavin Sherratt & Jack DotchinMD & Digital Strategist

@StudioMashbo

Technology has changed everything...

What technology impacts our lives?

SatNav

So where are we now?

Technology solves existing problems...

Smart heating

Lost Keys?

Screenless Technology

Hoverboards!

Technology is disruptive to business

Robotic security

Bob

Scary...

Self driving cars

Technology and strategy work together...

eHealth

Does technology go too far?

Phonetourism

Has it changed how we behave?

14% of pets are on Facebook

14% of pets are on Facebook

14% of pets are on Facebook

Has this changed how we do business?

Row 1 Row 2 Row 3 Row 40

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Column 1

Column 2

Column 3

The Digital Revolution!

Responsive web design

Google loves it!

Digital word of mouth

News isn't just broadcast

It's all about sharing...

But how do I do this?

Love your audience!

Infographics

Target!

Customer service, presale!

Embrace it!

So how do I make people listen?

Do your homework!

Make a plan!

Find the right balance

DigitalTouchpoints

PhysicalTouchpoints

We engage 7 times before getting in touch

We'reallhuman

Focus on the real world

Digital blindness?

Real-time content...

Don't be scared to be different

Own your world...

Where am I saying it?

The big six...Current

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How do you engage with technology and innovation?

studiomashbo.com

Gavin Sherratt & Jack DotchinMD & Digital Strategist

@StudioMashbo