Understanding Local Search

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Local Search

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Who Am I

Josh Kerbel COO of VideoScience Josh@videoscience.com

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Agenda

What is Local Search Niche Marketing Real Estate Industry Research Local Search & Real Estate Using Video Free Resources Dangers and Pitfalls

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What is Local Search

A process where users seek information online, the ultimate intention of which is an offline transaction at a nearby service or business

In English – using the Internet like people used to use the Yellow Pages to find resources.

Not about advertising locally, but developing location orientated content.

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Niche Marketing

Target people with a specific interest or need Understand you are not going to get massive

traffic Your goal is high quality traffic Transform yourself from a commodity to a

specialist Examples – Repolift, Shoe Stor & Architizer

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Real Estate Industry Research

9 to 12 Month Sales Cycles Up to 90% of all home buying searches involve

the Internet at some point Not just MLS

Less than 5% of all leads are ready to “BUY NOW”

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Opportunity

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Local Search & Real Estate

Advertising open houses, emailing listings and offering virtual tours is thing of past.

You must carve out multiple niches for yourself Examples of niches include:

Specific geographic regions Building types Combination of both

Whitby-Shores.com

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Using Video

Search engines love video Need to look professional Needs to be informational, not self promotional

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Free Resources

Wordpress.org/Blogger.com Youtube.com Everything can be learned....only cost is time

and opportunity cost

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Dangers & Pitfalls

Not understanding need to specialize Creating generic websites Not having patience Poor quality video production Not having any lead capture/engagement

process