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Most businesses open a Twitter account, peck out a couple of tweets, and then give up because they don’t understand it. The reality is that some businesses flourish on Twitter while others fail. Morriss, like most people, was extremely skeptical about Twitter’s place in the business world when he first heard of it more than two years ago. But after gaining an understanding of Twitter and its true business value, he became an avid Twitterer himself. In this session, Morriss will separate the myths from the reality, help you understand what the twittersphere is all about, and give you specific techniques for using it well once you dive in.
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Service Measures
On-Brand ServiceOn-Brand Marketing
Financial Measures
Balanced Scorecard–Reinforce the Brand
Live the Brand!
©2005 EverythingCU.com and Denise Wymore
TWITTER:WHERE’S THE ROI?
Morriss Partee
Our new World 2.0
The Social Media Revolution
I was once reluctant to try “Twitter”
Tweet? Twit?
Why would I want to see everyone’s tweets?
A little bit about me
@mmpartee
WINNING OVER
NEWCUSTOMERS!
ROI?
BUSINESS STRATEGY
MARKETING STRATEGY
ONLINE/SOCIAL MEDIA STRATEGY
TWITTER STRATEGY
Where the conversation used to take place
Where the conversation now takes place
WHAT ARE THE BUSINESS USES OF TWITTER?
WINNING OVER
NEWCUSTOMERS!
FIND LOCAL TWEEPS
DRIVE TRAFFIC
CREATE AWARENESS
PROFESSIONAL DEVELOPMENT
SELL PRODUCTS
CUSTOMER SERVICE
PR/MARKETING
SUPPORT & ENCOURAGEMENT
TIPS YOU CAN USE
NOW
http://twitter.com/mmpartee/westernma
NAMES, NAMES, NAMES, NAMES
CASE STUDIES FOR FURTHER REVIEW
@delloutlet
$6.5 million in revenue
http://en.community.dell.com/blogs/direct2dell/archive/2009/12/08/expanding-connections-with-customers-through-social-media.aspx
@lesleylambert
15% of revenue75% of new leads
http://lesleylambert.com/
TIME TO JUMP IN!
Want more
PodCamp WesternMass
Saturday, February 6, 2010
$20
Westfield State College
Info: http://podcamp.pbworks.com/PodCampWesternMassTickets: http://pcwm2-efbnen.eventbrite.com/
Social Media/Networking
Morriss ParteeChief Experience Officer
EverythingCU.com
morriss@everythingcu.com413·535·0621
http://everythingcu.wordpress.comFriend me on EverythingCU, Facebook, Twitter, LinkedIn
Today’s slides will be on Slideshare.net
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