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Recorded webinar: http://slidesha.re/1tGIOfH Subscribe: http://www.ksmartin.com/subscribe Twitter is becoming an increasingly powerful social media platform. Far from being solely a venue for celebrity gossip and political discourse, it's home to a vibrant business community that includes a growing number of leaders, academics, and professionals interested in business performance improvement via Lean, Six Sigma, Agile, etc. In this "Twittorial," Karen provides a brief overview about: * How Twitter works * How to get the most from it * Nuances & minefields you need to be aware of * Recommendations for how to proceed The content focuses on Karen's views, experience, and personal Twitter practices that she has honed over 4 years and will, understandably, not include the full range of topics related to Twitter.
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Tweeting Improvement
Webinar
December 2, 2014
We help clients in all industries deploy Lean management & achieve business performance improvement.
Teacher at University of California, San Diego
Author & Speaker: Karen Martin, President
The Karen Martin Group, Inc.
2 www.ksmartin.com/subscribe
2013 Shingo Prize winner!
@karenmartinopex #TweetLean
What is a Tweet?
Saying anything in 140 characters or less.
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© 2014 The Karen Martin Group, Inc.
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Red = Leave a minimum of 17 characters for retweets & replies
#Hashtag
• A way to connect people to a conversation or to make a point. – Research to make sure it’s associated with what you think
it’s associated with.
– Short and simple.
• No more than 2 hashtags per Tweet
• See Jimmy Fallon & Justin Timberlake’s funny take - https://www.youtube.com/watch?v=57dzaMaouXA
• For more info - http://en.wikipedia.org/wiki/Hashtag
© 2014 The Karen Martin Group, Inc.
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Getting Started – Select Your User Name
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15 characters
max
Getting Started – Create Your Profile & Load Header Image
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Profile
15
00
x 5
00
pix
els
400 x 400 pixels
© 2014 The Karen Martin Group, Inc. 10
Choose Your Theme Color
www.colorpicker.com is an free site that allows you to find a HEX number for the color of your choosing.
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Recommended Follows
• Adam Grant - @AdamMGrant • Bloomberg Businessweek - @BW • The Economist - @TheEconomist • Everyday Wow - @everydaywow • Fast Company - @fastcompany • Fortune mag - @FortuneMagazine • Harvard Business Review - @HBR • Inc Magazine - @Inc • Maria Popova - @brainpicker • RadioLab - @RadioLab • Rosebeth Moss Kanter - @RosabethKanter • Simon Sinek - @simonsinek • Stephen Shapiro - @StephenShapiro • strategy+business - @stratandbiz • Ted Coine & Shawn Murphy -
@switchandshift • The Economist - @TheEconomist
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Lean Thinkers Others
• Alan Gleghorn - @AlanGleghorn
• Alan Robinson - @alanrobinson
• AME - @AMEConnect
• Dan Markovitz - @danmarkovitz
• Daniel Jones - @DanielJonesLean
• Darrell Damron - @LeanWAGOV
• Dean Schroeder - @deanmschroeder
• Eric Ries - @ericries
• Joakim Ahlstrom - @SucceedwithCI
• Jon Miller - @jmiller_kaizen
• Kevin Meyer - @Kevin_Meyer
• Lean Enterprise Institute - @ leandotorg
• Mark Graban - @MarkGraban
• Michael Ballé - @thegembacoach
• Mike Thelen - @mdthelen
• Russell Watkins - @leansempai
• The Shingo Institute - @ShingoInst
© 2014 The Karen Martin Group, Inc. 13
Tweets that mention you
Private messages
Search for hashtags
Let’s Tweet!!!
© 2014 The Karen Martin Group, Inc. 14
The Art of Brevity: Twitter Grammar Rules
No How r u 2day?
Yes See @karenmartinopex’s post re 2 key
#lean mgmt practices.
© 2014 The Karen Martin Group, Inc. 15
Retweets & Modified Tweets
• Retweet (RT)
• Modified Tweet (MT)
© 2014 The Karen Martin Group, Inc. 16
Favorite
• Really like what someone has to say? Or want to go back to it? Favorite their tweet.
© 2014 The Karen Martin Group, Inc. 17
Miscellaneous
• Mentions - A mention is a tweet that contains someone’s handle/user name (@karenmartinopex).
• Lists – Way to filter/manage your feed; can be public or private.
• Thanking people – debatable.
© 2014 The Karen Martin Group, Inc. 18
Tricks of the Trade
Twitter will automatically shorten URLs to save characters.
© 2014 The Karen Martin Group, Inc. 19
Add a character in front of a message that begins with a user name if you want all to see the Tweet
“Pinned Tweet” – Appears 1st on Profile
© 2014 The Karen Martin Group, Inc. 20
Twitter Archive – To See What You’ve Tweeted (Under Settings)
© 2014 The Karen Martin Group, Inc. 21
Two Useful Tools
• HootSuite – www.hootsuite.com
– Good for scheduling Tweets in advance & viewing different feeds on one page (can set up custom feeds)
– Good for other social media sites as well
• BufferApp – www.bufferapp.com
– Good for scheduling Tweets in advance
– Recommend RTs as well
© 2014 The Karen Martin Group, Inc. 22
Those Pesky Promoted Tweets!
© 2014 The Karen Martin Group, Inc. 23
Reporting Abuse
© 2014 The Karen Martin Group, Inc. 24
Twitter Analytics
View your Twitter analytics: analytics.twitter.com
© 2014 The Karen Martin Group, Inc. 25
Twitter Help
• FAQs
– https://support.twitter.com/groups/50-welcome-to-twitter
• Twitterspeak
– https://support.twitter.com/articles/166337-the-twitter-glossary
© 2014 The Karen Martin Group, Inc. 26
© 2014 The Karen Martin Group, Inc. 27
Final Thoughts
• “Stalk” for a while
– Learn what you like and don’t like
• Pro’s and con’s re: developing a singular
persona (brand)
• Be careful – it’s public information!
– Don’t Tweet while angry, drinking, etc.
• Have fun learning & engaging!
© 2014 The Karen Martin Group, Inc. 28
Karen Martin, President 858.677.6799
@karenmartinopex
Blog & newsletter: www.ksmartin.com/subscribe
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