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Ad inventory ls like water - abundant & free. But just as consumers began paying for water, publishers can package their inventory with features that will ensure advertisers pay. Martini Media's SVP of Publishing explains...
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Where Influence Meets Affluence™
Turning Your Inventory Into a Valuable Commodity
Bill Rowley | VP Business Development
Where Influence Meets Affluence™
DISPLAY
DISPLAY
DISPLAY
DISPLAY
Digital Media Inventory is Like Air…
(almost) Free & Abundant
Where Influence Meets Affluence™
Water Used to Be Like Air…
Free & Abundant
Where Influence Meets Affluence™
From free tap…
To costly
bottled
Now We Pay For Water
Where Influence Meets Affluence™
Follow the Same Strategy with Your Digital Inventory
From cheap standard banners…To Valuable Rich Media Inventory
Where Influence Meets Affluence™
Make Ad Inventory Like Bottled Water: Remove the Impurities
• Fewer ads per page• More ads above the fold • Less clutter
Where Influence Meets Affluence™
Make Inventory Like Bottled Water: More Engaging Packaging
Where Influence Meets Affluence™
Make Inventory Like Bottled Water: Add Enhancements
Where Influence Meets Affluence™
Make Inventory Like Bottled Water: Influential
Where Influence Meets Affluence™
Make Inventory Like Bottled Water: Customization & Targeting
CONTEXTUAL
BEHAVIORAL
DEMOGRAPHICS
PSYCHOGRAPHIC
OPERATIONS:
LOWER COSTS,
INCREASE PRODUCTIVI
TY
Dat
a H
arve
stin
g A
rchi
tect
ure
DATA SOURCES:Unique, Yet Broad
DATABASES:Big Data
Technologies
TARGETING & ANALYTICS:
Unique Audience
Attributes, At Scale
SOLUTIONS:Ecosystem
Wide Deployment
AUDIENCE TARGETING:
FIND THE RIGHT
AUDIENCE, FOR EACH CAMPAIGN
OPTIMIZATION &
INSIGHTS:MAXIMIZE
PERFORMANCE
THROUGHOUT CAMPAIGN LIFECYCLEENGAGING
RICH MEDIA:SCALED
SOLUTIONS ACROSS
1000 PUBLISHERSPLATFORMS
SOCIAL, MOBILE, VIDEO
SOCIAL
1ST PARTY
3RD PARTY
CUSTOM SEGMENT
S
100M Individual profiles
50+ Data Elements per
profile
200M+ Events on a daily
basis
Where Influence Meets Affluence™
Make Inventory Like Bottled Water: Original Content Still Matters
Water has it’s content parallel – the thing no one else has :
• Tasmanian Rain – Tasmania• Lauquen Artesian – The Andes• 10 Thousand BC – Canada• Veen – Finland• Filico – Osaka, Japan • Fiji - Fiji• Berg – Icebergs • Finé - Japan
Where Influence Meets Affluence™
$0.99 $14.00
$25$2
Where Influence Meets Affluence™
Thank You
Bill Rowley
SVP, Business Development & Publishing
Bill.rowley@martini-corp.com
www.martinimediainc.com
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