Trends & technologies impacting business in 2016-17

Trends & technologies impacting business in 2016-17

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Recipe of success

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Consumer trendsUnderstanding consumer behavior

Technology trendsUsing technology as an

enabler

Marketing trendsInfluencing cnsumers to

choose you

Consumer trends

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Change vs Basic needs

Source: trendwatching.com

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Internet of shared things

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Internet of shared things through cloud

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Business model innovation: Product as a service

Two way transparency through IoT

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Two way transparency through cloud & analytics

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STATUS

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Food: 3D printing for customization

print2taste

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AuGrav

Jewellery: 3D printing for customization

Technology trends

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Gartner hype cycle – Emerging technologies

Marketing trends to follow…

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M Commerce Personalization Hyper local mobile marketing

Personal data is the oil of the digital age & attention is the new currency!

Millennial = Social + Mobile2

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Leadership is over glorified!

Vision

New business concepts or business models

New products, services & experiences

Marketing, advertising & PR

Applying trends through the “Where” framework

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Source: trendwatching.com

Don’t get carried away, think value!

Thank You

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Sudhanshu Tripathi

linkedin.com/in/tripathisudhanshu

@sudhanshu9655