Trender inom e-handel 2011

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Køb dig til troværdighed på nye markeder!Postat den 6 februari, 2011 av Anders Lorenzen Andersen

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Det gäller att positionera sig

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Marknads-föring

Betalning

Betalning

Lager

InternLogistik

Kunskap

Distribution

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2011 will be the year of “searchandising.” •

You can’t give consumers too much customer-generated content.

Shoppers are social beings who crave input from those close to them — and those not so close, but who may have valuable information to share. Consumers trust brands, but they trust other consumers a lot

more.

• Personalization will take on greater importance, •

The Internet has driven pricing down to the lowest common denominator. This will create added pressure on retailers who do

business online.

Free shipping, won’t be enough to rouse shoppers.

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Viktigt 2011• Mobil shopping

• Social shopping

• Crosschannel

• Varumärket

• Lojalitet

• Kundservice

• Integration

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E-handeln idag

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?

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Sociala media

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Varför sociala media?

• Stärka varumärket och interagera med kunden

• Skapa en ”plats” för kunder och fans

• Öka trafiken till webbutiken

• Identifiera och reagera på kundbehov

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Instruktionsfilmer

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Eleven har 11 000 fans

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Presentkort

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Varumärket

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Mobil shopping

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Cross shannel

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Cross selling/Upselling

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Kundservice

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Engagera kunderna

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Omdömen

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Logistikens betydelse för e-handeln

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Unboxing

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