Transforming your secretarial service: Overheads to Assets

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The slides were presented to Law firm stakeholders at a seminar in London on 14th May 2013.

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Sandie Craciun, Director of ConsultingKonsept Consultingsandie.craciun@konseptconsulting.co.uk07738 499738

Denis Simpson, Director Career Legal020 7382 4232denissimpson@careerlegal.co.uk

Ed Turner, Managing PartnerTaylor Vinters+44 (0)1223 225124Ed.turner@taylorvinters.com

Chrissie Easom, HR DirectorTaylor Vinters+44 (0)1223 225155Chrissie.easom@taylorvinters.com

Caroline Fuller, Secretarial Services ManagerTaylor Vinters+44 (0)1223 225252Caroline.fuller@taylorvinters.com

Drew Winlaw, SolicitorTaylor Vinters+44 (0)1223 225126Drew.winlaw@taylorvinters.com

Breaking down the Barriers

Legal market trends

• More for less*– Clients can’t afford traditional legal services– Clients demanding more but paying less– Greater pressure on fee earners to deliver

* Tomorrow’s lawyer: Richard Susskind, OUP, 2013

July 2002

….now is the ideal time to rethink secretarial strategies…..

Secretarial tasks30

151214

8

21

TypingData & FinanceOrganisationFile ManagementCommunicationBasic Admin

Average data taken from 14 law firms between 2012/13

65% on basic tasks35% on higher level tasks

Secretarial ratios Average ratio across

practice areasHighest ratio across other

firms

Lowest ratio across other firms

Corporate 5.7 11* (6.6) 3.5

Real Estate 3.6 6.3 3.2

Finance 4.4 7.4 3.8

Regulatory 3.9 5.8 2.9

IP/IT 4.6 8.5 3.0

Litigation & Arbitration 3.8 7* (6) 3.5

Employment 4.0 8* (7) 3.2

Total 4.4 7.7 (6.8) 3.3

What changes to make?

Keeping control

Can the culture change?

One size doesn’t fit all

Future roles

Multiple approaches

• Shake • New roles, new structure, assessment, selection, potential

redundancies

• Rattle• New roles, new structure, assessment, roles for all

• Roll• Gradual implementation of new structure

Proof….

EnablingInnovationCollaboration &Communication

The Case for Change

• Get your context right

• Ensure your senior management team know their role

• Plan your communication

Formulating Change

• Know your drivers

• Consult with key stakeholders and seek input from external experts

• Make your decision and plan

Implementing Change

Announce Changes Assessment Allocate

Roles

Communicate and Engage

Train Go Live

Driving ChangeFo

unda

tion

for C

hang

e

Impr

oved

Cla

rity

Co-ordinated &

Consistent Implementation

Proactive & Effective

Management Team

Focused Lawyers

Focused Support Team

Co-ordinated Feedback

Consistent Communication

Best Practice

Identify Improvements

Visibility

Enabling InnovationLe

adin

g th

e w

ay to

Inno

vatio

n

Culture

Process Review &

Improvements

High Performance Envi-

ronment

IT Systems &

Infrastructure

Staff Engagement

Structure

Client Excellence

Fully Serviced Secretarial Role

Structure

Client Lawyer

Before Supervising Partner

Shared Team Secretary Diaries & Client Liaison

Transcription & Typing

Client & Matter Inception

Maintain Physical Files

Database UpdatesLawyer

Experience?Client

Experience?

Restructure + Technology

Client Lawyer

Supervising Partner

Shared Team Secretary Diaries & Client Liaison

Transcription & Typing

Client & Matter Inception

Physical Files

Database Updates

Document Production

Records Management

Fully Serviced Secretarial Role

Transcription & Typing

Client & Matter Inception

Database Updates

Secretarial Services

Management

Actionable Dashboard for Lawyers

Naming Convention and Filing Automation

Delivery Automation

Virtual FilesVirtual FilesMaintain Physical Files

PREPARATION• Print and distribute WIP lists to lawyers

COVERING LETTERS FOR BILLS• Prepare draft covering letter (Locate template, save as new file name,

tailor, save again, print, deliver for checking)• Amend covering letter (Locate saved document, perform amendments,

save again, print again)• Print report detailing Fees, VAT, Disbursements, VAT and totals by matter

(CommDis only)• Retype into covering letter, the Fees, VAT, Disbursements, VAT and totals

as a costs update (CommDis only)

BILLS• Request draft bills for lawyers• Print draft bills and deliver to lawyer for checking• Amend time narratives on instructions for lawyers (sort order different

between printout and screen)• Amend other detail on bills such as whether or not to include timesheet

narrative• Insert Purchase Order detail (Property and CommDis)• Apply rules for trainee time (PI only)• Organise for bills to be accepted and sent for approval • Organise for bills to be approved by partners• Deal with queries on bills raised by Accounts Team• Wait for printed copies of bills to be delivered by Accounts and chase if not• Prepare duplicate word copy of bill for clients in Liquidation / Administration

(Corporate portion of)

COLLATION• Collate multiple copies of printed covering letter with multiple copies of

printed bill• Deliver collated documents to partner for signature• Collect signed documents from partner• Sometimes extract printed timesheet narrative so it is not included with

document to client• Fold client copy of bills and insert into envelope• Deliver to services for posting• Prepare file copy of bill and covering letter for filing or scanning as

appropriate (usually concertina)

FILING• File physical copy of bill in physical file. Hole punch document. Locate file.

Open File. Insert document. Close File. Return File.• Scan physical copy of bill on MFP to email• Rename scan of bill according to naming convention and save to relevant

workspace• File scanned bill and covering letter documents into concertina for staged

shredding

BILLS• Print hardcopy bills in triplicate• Sort printed documents by lawyer and team• Deliver printed documents to each team

CREDIT CONTROL• Print W2, W3, W3A, W4 - two copies• Check data in various places as to whether or not to send• Liaise with lawyers about sending escalated credit control correspondence• Fold client copy of letter and insert into envelope• Deliver to services for posting• Holepunch and file the file copy of each W2, W3, W3A, W4 in lever arch

files by client

PREPARATION• Marking up WIP list and returning to TA

COVERING LETTERS• Marking up draft covering letter and returning to TA• Checking version and further markups if necessary• Liaise with TA to finalise Covering Letter• Sign covering letter (partner)• Initial file copy of covering letter (partner)

BILLS• Instructions to TA for billing• Insert FAO name in blank field• Request assistance in relation to complex allocation and reallocation of

fees• Liaise with TA to finalise bill• Sign bill (partner)• Initial file copy of bill (partner)

+ Process design & task elimination

Early Tangible Returns

Attribute Before As at May 2013

Matters without physical files 0% 20% - 80%team dependant

Engagement Info & Invoices by email and autofile

0% >70%

PII Insurance Big Number Big Number less 30%

Client payment record Y days Y less 5 days

Support Costs Z Z

Early Intangible Returns

underlying compliance

staff engagement

client experience

capability for further process improvement

A responsive support service function that can flex to meet the

needs of the business

Structure ~ Process ~ Technology

Client Lawyer

May 2013 Supervising Partner

Shared Team Secretary Diaries & Client Liaison

Transcription & Typing

Client & Matter Inception

Physical Files

Database Updates

Document Production

Records Management

Secretarial Services

Management

Virtual Files

Client Experience?

Support Team Experience?

Lawyer Experience?

Trends in LegalRecruitment

Stepping back in time…

• Poor performers ‘slipping through the net’

• Stagnation

• More Team focussed• Enhanced soft skills• Continuing Career

Development

The here and now

Developing the Talent Pool

• A ‘fresh approach’

• Breaking down boundaries by focussing on ‘mindset’ and ‘potential’

Looking to the future…

• Secretaries who embrace change will thrive

• Enhanced role will attract better candidates, often from outside of the legal sphere

• Secretaries making an increasing contribution to their firms