Trace - Stella McCartney

A lot of focus in sustainability and traceability across Europe;

Stella McCartney has taken steps to have a sustainable supply chain: viscose, yarn, Patagonia wool, Oeko-Tex;

App for Stella McCartney that can be expanded to the whole group;

BACKGROUND  

An app that allows the consumer to trace the origin of the garments; Also builds a story behind the outfit and how it was produced, trying to humanize the process;

Mobile – website version;

IDEA  

1) DOWNLOAD THE APP AND LOGIN / ACCESS THE WEBSITE.  

2) GO TO A STELLA MCCARTNEY STORE.  

3) FIND THE PRODUCT YOU WANT TO “TRACE”.  

4) START THE APP.  

4) START THE APP.  

5) SCAN THE PRODUCT.  

The app will tell you the origin of the product: where the fabrics

come from, where it was produced, where it was dyed, which chemicals were used in

the process, how it was transported, etc.

ANIMAL FALABELLA SMALL FAUX PHYTON

SHOULDER BAG

When the outfit is bought by the client he receives a push notification in the app / SMS / e-mail with a link unlocking a feature in the app;

This feature can be a video, photographs or any visual content about how the outfit was created, how it positively impacted a certain community, etc.

ADDED CONTENT  

Light green;

Clean, minimalistic.

LAYOUT  

Visual recognition technology: ASAP54 and findSimilar;

Push notifications, e-mail, SMS: Usablenet and Xtify;

TECHNOLOGY  

Design, information architecture: 60h x €50 = €4,000

Programmer: 300h x €50 = €15,000

BUDGET  

ACTION PLAN  

JUL/15  –  SEP/15   Op.miza.on,  refining  of  the  project;  Budge.ng,  suppliers;  

SEP/15  –  MAR/16  

Collec.on  of  data;  Choice  of  styles  to  feature  stories,  produc.on  of  visual  content;  Design  and  programming  of  the  app;  Strategic  planning;  Implementa.on  of  technology  in  stores;  

MAR/16  Test  run:  (buzz?);  Feedback  evalua.on  and  final  touches;  Training  of  staff;  

MAR/16  –  SEP/16   Launch:  PR,  segmented  adver.sing  

THANK YOU!