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5 Ways to Accelerate Revenues from Your
Mobile App
Dominique LevinCMO
May 2012
Customer Engagement Management
CEM- Manage Engagement with Online Users
Totango CEM – Customer Engagement Management forsoftware and online serviceproviders who manage their interactions with their customers online.
Customer Engagement Management
User analytics: engagement profile
Buy and churn signals: dynamic user segments
Personalized engagement: in-app, via email or phone
About Totango
Manages Engagement with Over 1.4 Million Businesses
1Maximize Revenues Per User
Grow Revenues Per User
Number of users
Price per users
Users
Usage
Use Cases
Revenue Acceleration throughout the Lifecycle
drive conversion
grow lifetime value
boost retention
2Use Metrics For Pirates
AARRR
Acquisition - users comes to your site or appActivation - user gets good first experience with it Retention - user is coming back to your site regularlyReferral - user is referring product to othersRevenue - user is paying you money*
*or doing something that generates you revenue
AARRR Lifecycle Dashboard
3Track User Actions
4/10
Fun Fact # 1
Free users who are still active after 3 days are four times more likely to convert into paying users
Did you know that:
6/10
Fun Fact #2
A full half of paying users log in less than once a month or do not use their paid service at all.
Did you know that:
8/10
Fun Fact #3
Most cancellations were preceded by a period of non-use
Did you know that:
Companies who track usage
Have 3.5x higher retention rates
Achieve 20% year over year ARPU growth*
*as compared to less than 1%
Source: Aberdeen, upcoming publication
4Build a User Engagement Team
Bruce Temkin on Customer Experience Management
60% senior exec of customer experience
30% 20+ employees in customer
experience
84% positive results
User Onboarding
Redesign User Onboarding Funnel
Quadruple Paying Users
5Personalize Marketing
Campaigns
Relevance Raises Response Rates
3.5xconversion increase when using behavioral triggers
Using RumbaMobile
Not Using RumbaMobile
www.totango.com
Thank You!
Dominique LevinCMO, Totango
@totango@nextgencmo
dominique@totango.com
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