Top 10 Things I Wish I Knew When I Started In Web Analytics

TEN THINGS I WISH I KNEW WHEN I STARTED IN WEB ANALYTICS

ACCELERATE 2011 – SAN FRANCISCO

@jdersh at #ACCELERATE

About June Dershewitz

• Director of Web Analytics at Apollo Group• WAA Board Member (2008 to present)• WAW Co-Founder (2005)• 13+ Years in Analytics

Practitioner a Consultant a Practitioner

@jdersh at #ACCELERATE

Now what.

@jdersh at #ACCELERATE

1) You will sit between the techies and the marketers.

@jdersh at #ACCELERATE

2) You will learn ALL about your business.

@jdersh at #ACCELERATE

3) Ah, what is this thing you call a “VISIT”?

@jdersh at #ACCELERATE

4) Your data is dirty, dirty, dirty.

@jdersh at #ACCELERATE

5) You will learn to love the query string.

?q=<3

@jdersh at #ACCELERATE

6) CSV

• Comma-• Separated• Value ,

@jdersh at #ACCELERATE

7) Don’t know the answer? RTFM.

• Read• The• Fabulous• Manual

@jdersh at #ACCELERATE

8) Don’t fall into the “Report Monkey” trap.

@jdersh at #ACCELERATE

9) You are not alone.

@jdersh at #ACCELERATE

10) Think long-term.

@jdersh at #ACCELERATE

Summary

1. Liaison2. Big Picture3. Lingo4. Dirty Data 5. Sources

6. Acronyms7. Learning8. Automating9. Networking10. Planning

Now what.

@jdersh at #ACCELERATE

Make Cake

@jdersh at #ACCELERATE

Data Cake

@jdersh at #ACCELERATE

Newbie Resources

• Web Analytics Associationwebanalyticsassociation.org

• Web Analytics Wednesdaywebanalyticsdemystified.com/wednesday

• Analysis Exchangewebanalyticsdemystified.com/ae