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Tools & Tactics for Audience
Building on Facebook &
Presented by Allen VoivodCo-owner and Content Lover
of Epiphanies, Inc.http://Facebook.com/AhaYourself
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
Part 4 of 4
During Our Time Together...
Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest of Your Social Media Action Plan
One Size Fits All! Or, Tactics You Can Use on Any Online Channel
Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
Twitter! Or, ... You Know ...
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Follower Building Method #1...
Hashtag Happiness
Get involved in thematic conversations like #SMSS10
Take part in Twitter traditions like #FF
Flag interests like #ski
Reference location with #NH
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
#
Follower Building Method #2...
Re-tweet (& be re-tweeted)
Add a personal note if there’s room
Shows you’re paying attention, in the game
Shows up in their “mentions” (thanks to the @ reply sign)
Not “who you know” but “who appears to know you” - Kawasaki
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Follower Building Method #3...
Get Listed
Twitr.org
TwitDir
Local Tweeps
WeFollow
Twellow
Twibs
Use Google for others (and niched ones)
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Follower Building Method #4...
Use Services
Refollow
Twiangulate
Twibes
Twubs
Mr. Tweet
Twitterholic
Retweet Radar
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Follower Building Method #5...
Meet Offline
Tweet-ups
Networking events
Workshops/seminars
Trade shows
Conferences
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Follower Building Method #6...
Monitor & Engage
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Follower Building Method #7...
Mine Media & COI Lists
MSM or trade groups
Industry analysts
Consultants
Pundits
Politicians
Lobbyists
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Follower Building Method #8...
Mine the Competition
They’ll find you on Twitter anyway
They won’t know you’re mining them
They’ve done some of the legwork for you already
You could be doing both of you a favor!
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Follower Building Method #9...
Mine Partners & Ally Lists
If they follow your partners, shouldn’t they follow you, too?
Can you find complementary businesses speaking to the same Ideal Audience?
Bonus: New partners and allies!
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Follower Building Method #10...
Outsource It
Social Marketing and Success Strategies – www.AhaYourself.com
Paid services
Social media assistants
Extra variables to consider include:
1. Oversight
2. Policies/procedures
3. Relevance
4. Spam!
Thank you!
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
If you got information of value out of this presentation that made it worth your time, please:
1. Become a “Liker” at:http://facebook.com/AhaYourselfor by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker
2. Write on our wall and tell the world about one gem you got out this presentation.
3. Check out the other three parts at http://slideshare.net/AhaYourself.
Final Thoughts on Audience Building, Relationships, and Business Success
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
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