Tma+Peritus Social Media for Business

Jim CarlsonDirector of Internet Strategies

Social Media

February 2, 2010

A Strategic Interaction Agency

Social Media Usage

1

Wisconsin Facebook Users: 1,585,680Source: Facebook Ad Manager, January 2010

Wisconsin Population: 5,627,967Source: U.S. Census Bureau, Population Division, July 2008

28.1% of Wisconsinites are on Facebook

Social Media Usage

2

Facebook users in the Fox Valley:265,820

Within a 50 mile radius of Green Bay, Appleton and Oshkosh

No TV or Radio program reaches this many people

Facebook

3

Facebook Network•Over 300 million active users

•50% of users log-in daily

•Fastest growing demographic is 35+

•More than 8 million minutes per day

•Over 45 million status updates daily

•10 million users become fans daily

•65 million access the network thru mobile

Twitter

4

Twitter Usage•23 million unique visitors in September 2009

•27.8 million tweets per day, totaling 861.8 million in September

•23.3% of all tweets contain a link

Source: Comepte.com Sept. 2009; Alessio Signorini - University of Iowa

Users

5

Social Media Users•Millennials and today’s children and teens are digitally native

•Social media is their preferred way to communicate and receive information

•Grandparents are migrating as well

•Age boundaries are being eliminated

Impact

6

How does this impact my business?

Impact

7

Short Explanation of Social Media for Business

•Technically Simple

•Not Traditional Push Media

•Requires Interaction

•Loss of Traditional Marketing Control

•Social Media is Media

Content

8

Social Media Content Made Easy

Channels

9

Social Media Business ChannelsCompany Owned Platforms

Public Social Media ChannelsFacebook Business Pages

TwitterYouTubeLinkedIn

Policy

10

Social Media Policy

Summary

11

Bring it all Together

Main Site

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Blog Site

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Twitter

14

Facebook

15

16

Thank You!