Tips for Internet Marketers for an eCommerce Professional

John@ColderICE.com

John Lawson

ColderICE.com

John@ColderICE.com

WARNING: This next presentation is rated PG

John@ColderICE.com

Who are you

dude?

John@ColderICE.com

John@ColderICE.com

John@ColderICE.com

• What I want• When I want it• The way I want to buy

it

John@ColderICE.com

P.P.C. Created eCommerce

John@ColderICE.com

The world of eCommerce

is enormous!

John@ColderICE.com

That’s Me

John@ColderICE.com

Can You Handle The Truth?• Explore new

ideas• Discover

opportunities• Investigate facts• Prepare for some

discomfort• One dude’s story

John@ColderICE.com

The Web Walls

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Interactive Evolution

John@ColderICE.com

The New Web Experience Trilogy

• Personalized– Unique results– Location based– Historical (behavior)

• Socialized– Shareable– Easy to consume

• Mobilized– Location based– App Experience

John@ColderICE.com

Study the 1%

• Who should we watch?• Study the best• Ignore the stunned,

unhealthy, immature

John@ColderICE.com

The Dell PC $6.5 Million Twitter Case Study

John@ColderICE.com

John@ColderICE.com

Sold $6.5 million On Twitter Worldwide Audience WOW!

John@ColderICE.com

John@ColderICE.com

Numbers are in Millions so this is $52,000,000,000

Billion with a B - in Net Revenue

John@ColderICE.com

Pie Chart of Social Media’sContribution to Gross Profits

John@ColderICE.com

Pie Chart of Social Media’sContribution

to Gross Profits

John@ColderICE.com

Perspective is Always Important

John@ColderICE.com

For every $10,000.00 in Dell revenue

Only $1.00 comes from the social media of Twitter

Excuse me?

John@ColderICE.com

The media coverage was PRICELESS!

John@ColderICE.com

Time to grow up

• Competition• Technology• Industry• Economy

John@ColderICE.com

The System at 30,000 ft.

Meet

Needs

Lead

Achieve

To Maximize

John@ColderICE.com

Goals

• Conversion• Order Size• SEO (Best Match)• Efficiency• Branding

John@ColderICE.com

Content

• Editorial (Descriptions)• UGC – User Generated Content• Product Data• Branding

John@ColderICE.com

Infrastructure

• Storage• Management• Collaboration• Syndication• Localization

John@ColderICE.com

Operations

• Scalability• Flexibility• Extensibility

John@ColderICE.com

Results

• Revenue (R.O.I)• Globalization• Cost - Efficiency• Product Data• Leverage

John@ColderICE.com

John@ColderICE.com

Tie Technology to Simplicity

• Simplify • Automate• Duplicate

John@ColderICE.com

John@ColderICE.com

•No offer, no response •No response, no ROI

Mezlow’s Hierarchy • A theory in psychology• Proposed by Abraham Maslow in 1943 • Theory of Human Motivation

John@ColderICE.com

The Deadliest Sin

John@ColderICE.com

Stop lusting for the

top position

John@ColderICE.com

The more clicks the better

•High CTR and low conversion

•Stop keyword stuffing

•Target to improve quality scoring

•NEVER Blackhat SEO

John@ColderICE.com

John@ColderICE.com

John@ColderICE.com

John@ColderICE.com

I know what you are doing as you do it

Social Espionage?

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Social Intelligence

John@ColderICE.com

Communication Cycle

Who are you talking

too?

Keep them“in theknow”

Spark aConversation

John@ColderICE.com

K.I.S.S.

Keep It Simple and Spectacular

John@ColderICE.com

Let’s FOCUS on some tools

John@ColderICE.com

The more you know the more you sell

CustomerAnalytics

John@ColderICE.com

John@ColderICE.com

Plug in from rapportive.com

John@ColderICE.com

John@ColderICE.com

TubeMogal

a single point for deploying uploads to the top video and social networking sites

John@ColderICE.com

Plug in from rapportive.com

John@ColderICE.com

Slideshare

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Blogging is SEO

• Google loves blogs

• High ranking

• Quick indexing (Caffeine)

John@ColderICE.com

John@ColderICE.com

John@ColderICE.com

http://www.youtube.com/watch?v=dP0Oe82t66k

John@ColderICE.com

1

3

2

John@ColderICE.com

YouTube is your microsite

• Group playlist by theme

• Add tool tips• Link to

internal pages

• Make public• Continue to

create

John@ColderICE.com

The Whole World IS Talking

Shouldn’t IAt LEASTListen?

John@ColderICE.com

Satisfaction

John@ColderICE.com

• Use this page for all of your main slides.

…Your Web Store

All Roads Lead to…

John@ColderICE.com

Simplify Everything

John@ColderICE.com

John@ColderICE.com

John Lawson CEO 3rd Power Outlet

Founder ColderICE.com

ColderICE.com

Email: John@ColderICE.com

Twitter: @ColderICEFacebook.com/ColderICE

Linkedin/in/ColderICE

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