This Is Your Brand... This Is Your Brand Online. Any Questions? Mashable Social Media Day...

This is your brand.

This is your brand ONLINE.Any questions?

Michelle Villalobos(vee - ya - low - bos)

Wednesday, July 3, 13

• Real Estate Tyco!n?

• Best American FemaleOlympic Gymnast Ever?

• Mil"ionaire Matchmaker?

• Scientologist?

• Pop Art Icon?

• Scientologist?

• Pop Art Icon?

• Scientologist?

• Pop Art Icon?

• Child Actor Gone Bad?

• Scientologist?

• Pop Art Icon?

• Scientologist?

• Pop Art Icon?

It’s not WHATYou Know.

It’s not even WHO You Know.

It’s Who Knows

YOU...

...THAT’s Your Brand.

And what they say

when you’re notAROUND.

It’s not WHATYou Know.

It’s not even WHO You Know.

It’s Who Knows

YOU...

...THAT’s Your Brand.

And what GOOGLE says about you!!

Top-Of-Mind ☞

DemandIncoming BusinessOpportunitiesFansRespectCredibilityHigher Market Value

What do YOU want to be Top Of Mind for?

(5 words, max)

A Brief History of “Shameless Self-Promotion”

Requirements ☞

MoneyPowerMale

The Internet: A Game Changer

Just to be clear...

Buy from me!!

Here’s a coupon!!

I’m having an event!!

You’re invited to my event!!

XWednesday, July 3, 13

✔Wednesday, July 3, 13

(some) Elements of a GreatPersonal Online Brand

Findable

(some) Elements of a GreatPersonal Online Brand

Ac#es$ible(ish)AuthenticVisual

ConsistentSocial Pro!fUbiquitous Home

BaseWednesday, July 3, 13

FindableAKA: Able to be cyber-stalked (at least a little bit)

Consistent

Visual

Human Beings are highly visual...Give them something (attractive) to look at!Visual

VisualPeople want to connect with PEOPLE. If your NAME is your BRAND...Then your FACE is your LOGO.

Colors, fonts, message & brand elements are the same or similar across platformsConsistent

Ac#es$ible(ish)Let people connect with you... On YOUR terms

Suc#es$!!

Who you are online, is who you REALLY are in life.Tell your story - people LOVE stories.Authentic

Own your name... EVERYWHERE!Ubiquitous

Home Base

Social Pro!f

Findable

Ac#es$ible(ish)AuthenticVisual

ConsistentSocial Pro!fUbiquitous Home

“Regardless of age, regardless of position, regardless of the business

we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me

Inc. To be in business today,

our most important job is to be head marketer

for the brand called You.”

– Tom Peters, “The Brand Called YOU” 1997

Three Things...

1. Objective Outside Perspective (no sunshine-up-the-you-know-what blowers)

2. Excellent Design (doesn’t have to be expensive)

3. Content (what could you be the “Thought Leader” of?)

Sign Up atwww.MichelleVillalobos.com

Or just Go!gle me!!

This Is Your Brand... This Is Your Brand Online. Any Questions? Mashable Social Media Day...

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