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The Wikipedia Myth –
The Gist of Enterprise 2.0
Frank Wolf, T-Systems Multimedia Solutions
Blog www.besser20.de
Germanys leading provider of Web-based solutions
T-Systems Multimedia Solutions GmbH is a subsidiary of Deutsche Telekom.
Founded 1995.
700 Professionals
T-Systems Multimedia Solutions.
T-Mobile: Internal YouTube
DTAG: Enterprise Wiki
T-Systems: Corporate Social NetworkIntranet- Dashboard
Daimler Blog
1.000 Freunde Club:
1. FC Schalke 04
Helios-Kliniken: Intranet and Corporate Social Network
E-Learning Community
Collaboration and Web 2.0 Solutions.
Why is Social Software so interesting for the
enterprise?.
Workforce Job TypesDeveloped Countries
Increasing Impact of Knowledge Workers.
20 % Without Interaction= Basic tasks
40 % Routine Interaction= Standardized tasks40 % Routine Interaction= Standardized tasks
40 % Complex Interactions= Decision making and
collaboration?40 % Complex Interactions
= Decision making andcollaboration
…can we better collaborate?
…can we better use our ideas?
…can we locate experts?
…do we become attractive for talents?
20 % Without Interaction= Basic tasks
The result of many knowledge management initiatives in the last two decades.
Nach: Wilson, T.D. (2002) "The nonsense of 'knowledge management'" Information Research, 8(1), paper no. 144 [Available at http://InformationR.net/ir/8-1/paper144.html] Bild: http://www.cgu.edu/images/Drucker/Peter_Drucker/images/PeterDrucker016_jpg.jpg
„You can't manage knowledge. Knowledge is between two ears, and only between two ears.“
Peter Drucker
Wikipedia
Web 2.0
User Generated Content
YouTube
Social Software…
... makes knowledge management
successful!
WRONG!
Just 1 % of all web users create themajority of content.
Quelle: http://de.wikipedia.org/wiki/Wikipedia/ Nielsen, 2006
The 90-9-1
Rule
1 % of web users create the majority of content.
9 % of web users comment and tag information.
90 % of web users only consume information.
How many of your employees are the 1%?
How many of your most important but busy experts will be part of this one percent?
?
Social Media vs. Knowledge Management: A Generational War.
http://enterprise2blog.com/2008/09/social-media-vs-knowledge-management-a-generational-war/
“Knowledge Management and Social Media look very similar on the surface, but
are actually radically dif ferent at multiple levels, both cultural and technical, and are locked in an undeclared cultural war
for the soul of Enterprise 2.0.“
Is there a newknowledge management?
http://www.flickr.com/photos/jam343/1703693/
It is no longer about storing knowledge…
…but aboutknowledge
Just In Time.
That happens in formal networks…
…and even more with informal networks.
"Liberating knowledge", Snowden, D., Introductory Chapter, 1999, CBI Business Guide
*average ratio between formal and informal networks in businesses.
How can Social Software help?.
Social Software links content.
1
Social Software links content with people.
2
Social Software links people.
3
When Social Software is understood as a comprehensive plattform used in daily business…
…then out of a hierarchical viewpoint comes…
…complete transparency…
…over experts, topics and…
…(informal) networks.
How do I createan Enterprise 2.0?
Enterprise 2.0
OrganizationIntegration in Structure & Processes
Culture The Human Element.
TechnologyIntegration of Tools & Architecture
Hey, we just got a Wiki!
Great! And what do you do with it?
?
OrganizationIntegration in Structure & Processes
“Start with a business problem and find the social media tools to solve it, not the other way around.”
http://www.fastforwardblog.com/2007/01/29/tips-for-adoption-2/
EmployeesCustomers Partners
Project Management
Requirement Management
Process Management
Skill Management
Team Organization
Documentation
Reputation and Communication
Ideas and Innovations
Learning and Change Management
…
Plenty of business problems to adress…
Start small – think big.
Develop a vision. First, tackle a real problem. Implement and gain experience. Update the vision. Improve the operation, go on to further
applications.
$%§&/“))??
I can‘t find it on the Intranet!
Did you alreadycheck the Wiki?
TechnologyIntegration of Tools & Architecture
Social Software is more than just a Wiki.
It is the combination of these which allows a greater choice in daily use to bring out the full potential.
How does Social Software fit into your target
architecture?
How does it fit together?
Integration
Corporate Tagging/Feeds
SearchDashboard …Business Intelligence
Enterprise Applications
Conferencing & Communication
(Social)Internet
(Social)Intranet
What could happen? Let‘s try it now!
CultureThe Human Element.
„Culture is an indirect variable, culture can‘t be generated!“
Prof. Peter Kruse
Change culture.
Influence culture.
„That won‘t work for us, our culture is just not ready.“
The right culture is a goal, not a pre-condition.
Culture 1.0„Which information shall we makeaccessible?“
Culture 2.0„Which information has to be secured?“
Start small – think big.
Comments allowed.
Employees as ambassadors on the
web.
Agile projects.Openness is the rule: closed areas only by
request.
Executive Blog. Employee Blog.
Define your Enterprise 2.0...
Inspired by an idea from J. Robes, www.weiterbildungsblog.de
Authors
Approval
Identity
Structure
Semantics
Conventional Businesses
Web2.0
few editors
taxonomy
centrally determined
authentification necessary
central
all employees
folksonomy
generated by usage
anonymity possible
individual
„In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.“
Ikujiro Nonaka
Bedankt!
Frank Wolf, Managing Consultant T-Systems Multimedia Solutions
Mail: f.wolf@t-systems.comWeb: www.t-systems-mms.deBlog: www.besser20.deTwitter: www.twitter.com/frankxXing: www.xing.com/profile/Frank_Wolf3
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