The tasty doughnut syndrome

19.04.12The Tasty Doughnut Syndrome

What, according to you, is the biggest challenge adopting/implementing digital ideas?

Don’t understand itThere’s so much to learn

No time reallyNo specialist resources

I am tech phobic!Its not part of my JD

That’s why we are here idiot!

Assumption is the _____of all ____ups!

Iain Tait, CAT 2010

http://vimeo.com/17525572

Key take - outs for me

1 

"Digital and traditional for the ordinary person is all the same thing. It's all things they consume. It means

nothing to them. In agencies and client organizations, people still don't

understand this."

2 

" The modern agency has two products: stories and software."

3 

" You don't have to build everything yourself."

4 

" We need to play more games."

5 

" There are different kinds of creativity. Respect it"

6 

" You are what you make."

7 

" We have to work even harder at collaboration."

8 

" Brand gardening makes everything accountable."

9 

" Its about spotting the architect in your organisation."

10 

" Its not the clients fault."

11 

" If you are not having fun, you are just not doing it right."

  Stop making really tasty doughnuts

  5 action steps

  Make a techie friend

  Collaborate

(The shared thought - starter)

  D.I.Y culture

(own an idea/blog/community)

  Own ideas/never give up

(Pin it on the ideas board)

  Stay hungry, Stay foolish