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Presented at Colombia 3.0. (2013). The story is about IGDA Finland & the growth of Finnish game development community. What are the key building blocks, how IGDA Finland became being one of the most active IGDA chapters in the world.
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“Give me a place to stand on and
I will move the world”.Archimedes
Sonja Ängeslevä “Queen Bee” and President of IGDA Finlandsonja.angesleva@igda.fi
PASSION
It will never work!
“It never felt like a viable business. Rather it felt like anything good will ever come out of this.”
(Jani Penttinen CEO Transfluent, Ex-Remedy, Ex-Housemarque, Ex-WestWood Studios, Ex-Bloodhouse)
Gamer Developer Gamers
“I didn’t do anything – just played games all the time.”
“We made the first $$$ publishing deal for Remedy when working at the basement of my parents’ house. When I showed the contract to my father, he was totally amazed. Is this real business? So you are actually doing something productive - not just playing games?”
(Samuli Syvähuoko, Ex-Remedy, Ex-Recoil)
Social is the key
It does not matter where you are Group, friendship, fans, hobby, support matters
Success drives good spirit and success Believe in yourself, find likeminded and try things
Passion, emotion, motivation Better than the rest Something fun Express yourself
Finland!
Colombia!
ENGAGEMENT
Game industry pub Gatherings since 2003IGDA Finland association founded in March 2012
One of the most vibrant IGDA chapters IGDA Most Valuable Player Award 2007 The President’s Internationalization award 2012
Motivation Make it easy for local developers to meet other
professionals & learn from the others
Together we stand
President of Finland
2006 2012
Over 400 people attended April 2013Gathering(Country of 5Million ppl, 200 game studios,1800 ppl working in the games industry)
Secret sauce
We are open (for better, for worse) Community rules, community helps Together against the world Focus on growing the industry
Share Share Share Find the right people Try Fail Try Fail Learn
May the best win
GOLD DUST
1993 1997 2000 2005 2010 2013
Finnish success stories
Over 200companies
Hype is good for you
Emotion <3 Everyone wants part of the gold dust
Hype attracts attention Attention attracts investors VC's attract talent Talent means fresh ideas It is connected to learning from other ecosystems It is a positive spin
Talent
Ideas
VCs
How are we different
Core competencies: telecom & IT industry expertise, mobile SW. Public financial support, crackers (demo scene) ‘n’ gamers.
Find your own way of games development The Finnish way
American entrepreneurs sell stories and dreams. Apple is a story.
Finnish entrepreneurs sell about technology and reality. Nokia is about pixels and bytes.
Do not over glorify Silicon Valley or Israel (or Finland)
ENABLERS
No hipsters around here
Assembly Summer 2013 4K winner
Assembly summer 2013
2012: Average salary
3590 € / month
Source: Neogames 2013
Target 2020:6500
16% women
Source: Neogames 2013
Target 2020:1.5B €
(3.8B COP)
(650M COP)
Source: Neogames 2013
Source: Neogames 2013
1-2-3-4-5-6 to get started
1. Build on what you have2. The things you do not have will come3. If you do not have anything, start something! This
happen surprisingly fast!4. Failing is part of the story5. There needs to be a leader – one torchbearer6. Every company does not have to make the same
mistakes – community rules!
Building developer community
What’s the core activity? What’s the need (who is the audience) Act fast, solve problems Keep high quality and trustworthiness Push new ideas Document events, activities, history Spread the word
Thanks!What do you think?
Sonja.angesleva@igda.fi
souplala
peliklusteri.com/Igda.fi
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