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In todays world social media plays an ever increasing role in inspiring and motivating people to travel. By harnessing these social media channels and applying proven techniques we can reach potential clients as well as drive conversions. By partnering with influencers we can reach an engaged and motivated audience that has established a connection with these particular individuals. Developing campaigns and partnerships will allow us to reach a different part of the market that might otherwise be unattainable.
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POWER OF SOCIAL MEDIAIN INSPIRING TRAVEL
WITH DAVE BOUSKILL & DEBRA CORBEILWWW .THEPLANETD.COM
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THE PLANET D
Dave and DebThe Planet D
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DIGITAL STORYTELLERS
Creating Content using Multiple platforms
Two way communication: Creating Conversation
Personal voice
First Hand Experiences
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VIDEO STORYTELLING
http://www.youtube.com/watch?v=xzqv2AejElA&feature=share&list=PL33094DC2CCD675D0
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BENEFITS OF A BLOG
Detailed Account
Trusted Voice
Entertained - StoryTelling
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The Average consumer is subjected to over 6000 marketing messages in any given day!
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CASE STUDY #1Emilia Romagna Tourism Board
•More than 10k tweets generated 70 million Twitter impressions• 7 million Twitter accounts reached• #BlogVille was a global trending topic on Twitter on 8th July, 2012• 2,000 updates published on Facebook; 500 comments received• More than 3,000 shared photos/videos on Pinterest, Instagram and YouTube
50 Bloggers
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SOCIAL MEDIA
Social Media Channels
Storyline in the Moment
Creates a connection between brand and reader through a personal story in Real Time.
Puts a human face on your brand or destination.
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ICELAND IN REAL TIME
TwitterGoogle +InstagramYouTubeFacebook
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CONNECTING WITH YOUR AUDIENCE
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CYCLE OF TRAVEL
SOCIAL MEDIA: PLAYS HUGE PART
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HAVE A STRATEGY
Buzz Event
FollowUp
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THE FIRST STEPS
Have a story angle in mind.
What do you want to Highlight
Find out how you want to communicate the Who, What , Where, When and How of the story
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INSTAGRAMBest Real Time Story Telling Tool
Visual
Share to Multiple Platforms
Video
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FACEBOOKMake a connection between
you and the storytellerAsk Questions
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Use Visuals Evoke a sense of place and experience.
High quality photos Include Real People
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GOOGLE +
Live Hangouts On Air Best Platform for Photos
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Engage audience with questions
Be consistent
Provide information
Have a hashtag
Twitter Chats
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EXPEDIA FIND YOURS
http://www.youtube.com/watch?v=M5dxykOSrhc&feature=share&list=PL33094DC2CCD675D0
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“Marketing is no longer about the stuff that you
make, but about the stories you tell.” – Seth Godin
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QUESTIONS?
Continue the Conversation with us!@theplanetd on
TwitterFacebookGoogle +Instagram
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