The Power of Data Driven LEAN Marketing - Chris Harding

The Power of Data Driven LEARN Marketing

REALITY CHECK

OPPORTUNITIES EVERYWHERE

THE ONLINE WINNERS

THE ONLINE CONVERSATION

What does it mean?

•The BUSINESS• The BRAND• The ENGAGEMENT

3 BIG CHALLENGES

The MINDSET CHALLENGE

BRIDGING THE GAP

PROFIT

SALES

CUSTOMERS

CONVERSION

OPPORTUNITIES

MARKETING / SALES CHANNELS & CAMPAIGNS

COMPELLING VALUE PROPOSITION

CAPACITY & CAPABILITY

Success comes from bridging the GAP between the creative & the commercial

THINK RELEVANCY

Know your customer!!“The only sustainable competitive advantage is your organisation’s ability to learn faster than the competition.”  (Peter Senge - MIT)

textDon’t Guess!

Learn from the data

ANALYSE YOUR CUSTOMER ENGAGEMENT

ASK SMARTER QUESTIONS?

What if we could

improve that by 1%?

THINK INTEGRATED MARKETING CAMPAIGNS

JOINED-UP THINKING to DRIVE BUSINESS PROGRESS

Tactical Improvements

ANDStrategic

Innovation

OPTIMISATION + INNOVATION

PERFORMANCE ENGAGEMENT

Intelligent Data Driven ListeningLearningInsightsAGILE dev

Innovation

Engagement

Competitive Advantage

Technical & Creative

Optimisation

Continuous Improvement

Thank You