The Chief Data Officer's Quest for Data Quality and Data Governance

Mario Faria

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The Chief Data Officer’s Quest for Data Quality and Data

Governance

Mario Faria

June 24th, 2014

http://www.cdo-inc.com/

Mario Faria

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Who am I ?

•  Recognition as one of the 1st Chief Data Officers in the world •  Well recognized thought leader in Data Management, Data Science,

Analytics, CRM, Supply Chain and Operations Management •  20+ years working with Information Technology, Management

Consulting, Financial Services, Retail, CPG and Private Equity •  Regular speaker at conferences throughout the world •  Contributor to magazines and publications •  Helping companies cross the Data & Analytics Chasm

Mario Faria

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Mario Faria

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Objectives

•  Understand the CDO role •  Develop a strategy to manage your team •  Mobilize a cultural change inside your

company

with a Data Quality and Data Governance perspective

Mario Faria

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“We kill people based on metadata”

General Michael Hayden

Former Director of the NSA and the CIA

On  the  Chief  Data  Officer  

Building  the  bridge  between  business  and  IT  

Mario Faria

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Chief Data Officer / Chief Analytics Officer Data Architect

Data Quality

Data Scientist

Data Governance Data Operations

Mario Faria

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Mario Faria

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My first CDO role

Mario Faria

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My second CDO role

 Pu:ng  together  the  best  data  

team  you  can  find  

1-­‐Defining  the  mission  

Create  a  long-­‐term    Data  Strategy  with  regular  short  term  

deliverables      

Mario Faria

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2-­‐SelecDng  your  team  

 Find  the  individuals  who  their  personal  interests  are  aligned  with  

your  defined  mission  

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People Management

Data Management

Domain Expertise

Technology

Skills for a Data Team

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Some important soft skills required •  Communication skills •  Curious •  Versatile •  Adaptable •  Comfortable in dealing with ambiguity

√  

3-­‐ImplemenDng  the  change  

 Data  &  AnalyDcs  is  quite  easy    

 Changing  behavior  and  culture  is  extremely  hard  to  achieve  

Gartner  :  “By  2017  the  CMO  will  Spend  More  on  IT  Than  the  CIO”  

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“Enterprise Information Management is putting together the right people at the right time to manage the right data using the right technology”

Robert J. Abate

Global Director, Enterprise Information Management & Analytics at Kimberly-Clark

Right  People  Right  Data  

Right  Technology    

Data  Quality  &    Data  Governance  

Conclusions  

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Chief Data

Officer

CEO

CFO

CIO CMO

CAO

Provides actionable customer data to better manage risk and drive improved business performance with marketing & sales.

Minimizes a company’s risk

and cost inefficiencies by better managing, optimizing, and

creating transparency of

business processes and outcomes.

Provides actionable customer data to marketing which justifies spend

on marketing activities, and improves digital performance in the

marketplace

Enhances technology’s ‘seat at the table’ and provides strategic insights into how to best support

the companies business objectives

Standardizes data across a company in order for Analytics to

run complex algorithms and

analysis

Chief Data Officer – Everyone’s Best friend

The Data Quality & Data Governance

Leader is the CDO best friend

How prepared is your business to have

someone managing data quality and data governance

programs ?

 Accessing  the  data  maturity  level  of  your  organizaDon  

It will take some time for the results to show up

An upside investment in technology is needed

It will require a dedicated team to implement, manage and operate the quality and

governance programs

Everyone in the organization is responsible for

Data Quality and Data Governance

Mario Faria

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Thank you Mario Faria Chief Data Officer and Analytics Strategy Advisor http://www.cdo-inc.com www.slideshare.com/fariamario Twitter : @mariofaria mario.faria@cdo-inc.com +1 (425) 628-3517