The Art of Research at ARF Re:Think 2014

@The_ARF #ARFRETHINK14

The Art of Research How we increased the value of the Diesel Pinterest page

Niels Schillewaert, PhD

Managing Partner, Co-founder

InSites Consulting

Never confuse

motion with

action

The soul never thinks

without a picture

How to increase the value of the

Diesel Pinterest page?

fans ... not advocates

http://www.howcoolbrandsstayhot.com/awards/ama-book-prize/

Luxury brands

Impress people

Show my style

Fun in life

No status quo

Excitement

Trendy products

Branded

The current followers

MODEL MAINSTREAM

A research art exhibition

Changing the heart, minds & actions

+41%

+44%

55% wom

25%

http://www.google.be/url?sa=i&rct=j&q=pinning+icon&source=images&cd=&cad=rja&docid=3hSiE_Rw3JVV4M&tbnid=8cFw9xASORupPM:&ved=0CAUQjRw&url=http://afmarcom.com/2012/03/04/pinterest-and-copyright-explained-in-plain-talk-part-one-the-difference-between-pinning-and-uploading/&ei=5yRdUbzfLcHIhAeJ4oHAAg&bvm=bv.44770516,d.ZG4&psig=AFQjCNGG4DWilTRNZTR6zz7AGlh2WVQyLQ&ust=1365145181434057

http://www.google.be/url?sa=i&rct=j&q=like+icon+heart&source=images&cd=&cad=rja&docid=INZGEf6KJSm8ZM&tbnid=Vka4X2D3xIZLaM:&ved=0CAUQjRw&url=http://www.excalibur-nw.com/forum/topic/18693-glossy-heart-icon/&ei=ayVdUZjkOobJhAeQpIGoCA&bvm=bv.44770516,d.ZG4&psig=AFQjCNF-kkwX-4I3R58YzqF51bVqon-tUQ&ust=1365145317718492

Moving from reach To relevance

Come to our

research art exhibition

http://www.google.ro/url?sa=i&rct=j&q=official+opening&source=images&cd=&cad=rja&docid=8qSokH5RtamQzM&tbnid=808DO4tLopjYpM:&ved=0CAUQjRw&url=http://www.georgewbushlibrary.smu.edu/&ei=RBITUv-wLoqa0AXV14CIBA&bvm=bv.50952593,d.ZG4&psig=AFQjCNEDZ3J3jNHMSetisjHRfqvW2y_9aQ&ust=1377067966755143

Marketing

through, not to fans

Visuals for research

80%

The Art of Research at ARF Re:Think 2014

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