The Art of Event Planning

MARCH 2016

!The art of !event planning!

H e l l o

H e l l o Raj Patel

H e l l o James Diment

H e l l o

H e l l o

H e l l o

H e l l o

H e l l o

MARCH 2016

!The art of !event planning!

!Innovative!events!

!spark!interest!

!!engage!

!!inspire!

!Objective busting.!

!!OBSESSED!

Plan

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Plan

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Plan

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Tactics to your best events yet

Plan

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Plan

of a

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n Common problems

Tactics to your best events yet Summary

Why do corporate events fail?

Com

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Why do corporate events fail? !- Poor attendance!!!!!!!!!

Why do corporate events fail? !- Poor attendance!- Little attention to detail

Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!!!!!!!

Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!- Not achieving the event’s objectives

Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!- Not achieving the event’s objectives- Misunderstanding attendees!!!!!

Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!- Not achieving the event’s objectives- Misunderstanding attendees!- Unrealistic expectations

Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!- Not achieving the event’s objectives- Misunderstanding attendees!- Unrealistic expectations- Let down by a supplier or venue!!!

Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!- Not achieving the event’s objectives- Misunderstanding attendees!- Unrealistic expectations- Let down by a supplier or venue!- Unexpected weather

Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!- Not achieving the event’s objectives- Misunderstanding attendees!- Unrealistic expectations- Let down by a supplier or venue!- Unexpected weather- Disappointing content!

Why do corporate events fail? !- Poor attendance!- Little attention to detail- Creating a ‘corporate’ setting!- Not achieving the event’s objectives- Misunderstanding attendees!- Unrealistic expectations- Let down by a supplier or venue!- Unexpected weather- Disappointing content!- Extra last minute costs

!!Firstly.

!!Firstly.

!!

= guarantee success!

!!!!Planning.

!!

= guarantee success!

!!!!Planning.Planning.

!!

= guarantee success!

!!!!Planning.Planning.Planning.

!!

= guarantee success!

9 ta

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#1 Challenge the brief

#1 Challenge the brief

!!- time!- money!

#1 Challenge the brief

!!- time!- money!stress

#1 Challenge the brief

!!- time!- money!stress

!!= great results!

#1 Challenge the brief

#2 Start with the theme

!Start with the theme

!Start with the theme

!Start with the theme

!!Discovering the theme first will help with all other aspects!!

!!Always keep the theme at the forefront of your mind!!

#3 Focus on the essential elements to success

Conference

ConferenceChristmas party

ConferenceChristmas partyTeam building

#4 Conduct a pre-mortem

!Plan for failure, then plan for that

#5 Visualise the event as an attendee

!Boss

!This group of people…

!This group of people…

!…different to this group

!…different to this group

!!Wrong person

!!

everything is pointless!

What matters most to my guests?

!!From beginning to end!!

!!Simply, visualise every step of the way!!

#6 Brainstorm ways to enhance the event

!Invite guests to RSVP with a song

!Enhance common areas with fresh flowers

!Provide communal phone chargers

!Have an efficient cloakroom set up

!Think about the welcome board

!Enhance the toilets

!Prepare for rain

!Spruce up the drinks

!Don’t let guests get peckish

!Keep staff happy

!Bring equipment

!Book additional staff

!Bring blankets

!Keep everybody together

!Prepare goody bags

!Plan the journey home

#7 Treat the venue as your biggest cost

!Inspect

!Inspect

!Inspect

!Inspect

!Inspect

!Inspect

!Inspect

!Inspect

!Get everything in writing

!!Ask about maximum capacity, book for minimum numbers!!

#8 Does the event have the pub factor?

What will people say after

the event?

!Create talking points

"I’d rather be eaten from the toes up by a great

white shark!"

“Great idea”

“Yes, yes, yes!”

!Create talking points

#9 The event shouldn’t begin and end on the same day

!Post event

!Before the event

!Post event

Sum

mar

y

MARCH 2016

!The art of !event planning!

You can’t return a bad event

!!!!Plan.

!!!!Plan.Plan.

!!!!Plan.Plan.Plan.

T h a n k s