Technology Changes, People Don't: Rethinking Work

Ayelet Baron Chief Instigator

http://ayeletbaron.com

http://twitter.com/ayeletb

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ayelet27@gmail.com

h"p://vermeire+m.com/2011/09/  

Technology Changes, People Don’t—

Rethinking Work

x

a

Outcomes

§  Create a truly “social business” §  Enable “future of work” §  Experimenting culture/Reverse Mentoring ➥  Top 3 “Best Company to Work For” 3+ years ➥  300 new R&D jobs in Canada; $25M grant

from the Province of Ontario – and just the start

➥  Advisor to Federal, Provincial and City Governments

➥  “Connected North” ➥  From #4 to #2 in Cisco

⇒  Global engagement ⇒  Emerging Markets à Public-Private

Partnerships ⇒  Cisco Leadership Fellowship – Social Media

for Social Good

⇒  Leadership by example ⇒  Integrating Social into Business (we’ve

always been social) ⇒  Multi-generational Workforce and Social

Media ⇒  Adoption

1800s: People Are Not As Connected Outside their Community

Religious Institutions, state, monarchy dictate the agenda

Face-to-Face

Community

Enter The Age of Mass Media Connecting People to Information and People

Social Media Age Everything is Connected

h"p://blogs.cisco.com/  

We Trust Strangers

PRE MEDIA AGE MASS MEDIA AGE

SOCIAL MEDIA AGE

Religious Institutions, state, monarchy dictate the agenda

Consumers dictate

Consumers influence channels

Professional media dictate

Any-to-Any

Many-to-Many

We Trust Strangers

PRE MEDIA AGE MASS MEDIA AGE

SOCIAL MEDIA AGE

Consumers dictate

Consumers influence channels

Professional media dictate

Any-to-Any

Many-to-Many

Authority Declining

We Trust Strangers

PRE MEDIA AGE MASS MEDIA AGE

SOCIAL MEDIA AGE

Consumers dictate

Consumers influence channels

Professional media dictate

Any-to-Any

Many-to-Many

Authority Declining

Consumers Ability to Publish Content

THE RELATIONSHIP IS NO LONGER LINEAR

http://www.flickr.com/photos/timothyschenck/

Social media: Marketing and PR

Social Enterprise: People and processes

Agile

Transparent

Authentic Changing how we work and integrating tools into workflow

What  Mo(vates  Us?    

give me the prestige of a

new title

give me something I want to do

give me $10,000

Source: http://www.time.com/time/interactive/0,31813,2048601,00.html

Technology Keeps Getting Faster

Source: http://pandasthumb.org/archives/2006/09/fun-with-homini-1.html

… But People Don’t Change As Fast

h"p://ncse.com/book/export/html/2201  

h"p://www.ecns.cn/2012/10-­‐01/29165.shtml  

People are adopting (expensive) technology faster than an annual plan can accommodate

h"p://www.slideshare.net/LuminaryLabs/the-­‐innova+on-­‐myth    

http://www.flickr.com/photos/kyra__m/4681259456/ People are now the weakest link

h"p://www.flickr.com/photos/hikingar+st/3000883712/sizes/m/in/photostream/  

Image  by  Dave  Gray,  The  Connected  Company  

We are on a collision course

©  Ayelet  Baron.  All  rights  reserved.   h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagement-­‐and-­‐money-­‐wasted  

h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagement-­‐and-­‐money-­‐wasted  

LET’S STOP MANAGING OUR INBOX

Executives spend two hours a day on e-mail

Use – and misuse – of email costs organizations up to

$16,000 per employee per year

©  Ayelet  Baron.  All  rights  reserved.  h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagement-­‐and-­‐money-­‐wasted  

h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagement-­‐and-­‐money-­‐wasted  

Future of Work

Co-creation

Hollywood model

Real Time Any where

Meaning Shared

Purpose

Relationships

Connecting Transnational Mobile Virtual

The social era will reward organizations that understand they can create more value with communities than they can

on their own −Nilofer Merchant, 11 Rules for Creating Value in the Social Era

www.duarte.com

Strategic Adoption Framework

THINK

INTERACT

Output: Purpose/ Roadma

p

Output: Value

Proposition

Leadership Say/Do

Buy-In Alignment

Business Integration

Why Do It? What’s the

Need?

Output: Risk and

Gap Analysis

DO ACT

What Should it

Do?

How Will it Get

Done? Living it

Output: Metrics

©Ayelet Baron. All Rights Reserved.

Awareness Understanding Translation Adoption Internalization

Drive awareness of

integrating new approaches into

day-to-day activities

Ensure understanding of

what needs to change to

increase sales revenue

Provide tools and knowledge

of how to integrate in day-to-day activities

Secure widespread shift

in behavior

Becomes how we work/sell/

build relationships

Behavior Change Model

In Summary

6

Organizations that Go Up and Down Hold You Back 1

Break down the silos 2

We  compartmentalize  crea(vity  Try  to  control  it,  set  targets,  apply  rules  Make  it  the  domain  of  par(cular  job  (tles  Or  box  it  into  brainstorming  sessions    

It’s about enduring Relationships

3

4 There is no such thing as a social media strategy

5

Work Strategy

Another Tool

Tool

Adoption

More Tools

6 There is A Growing Need for Simplicity and Shared Values

paulisakson.com Think small

Keynotes Workshops Leadership Strategy

§  Ayelet Baron §  http://ayeletbaron.com

http://twitter.com/ayeletb

http://slideshare.net/ayeletb

http://linkedin/in/ayeletbaron

ayelet27@gmail.com

This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done

http://www.flickr.com/photos/pogonophobia/