Tamara Lah Momčilović: Mobile UX improvements can bring new customers

sMind 2016“Mobile UX improvements can bring new customers.”TAMARA LAH MOMČILOVIĆ

We're an independent design & development

CLIENTS FROM ALL OVER THE WORLD

20 COUNTRIES150+ CLIENTS500+ PROJECTS

Mobile didn’t just change our lives,it is part of our lives.

MOBILE BUYERS IN MILLIONS

0?HOW TO GET THEM?

0!GREAT MOBILE UX

GREAT MUX

FAST

READABLE

CROSS CHANNEL

LOCALIZED

PERSONALIZED

SECURE

01FAST

Mobile users expect to get what they want FAST- SOMEONE

#SMXMunich

57% WILL LEAVE AFTER 3 SECONDS - LOAD

30% NO PURCHASE IF THE SHOPPING CART ISN’T OPTIMIZED FOR MOBILE

FASTFAST FORM COMPLETION

FASTAUTOCOMPLETE

FASTCHECKOUT

• Great for Repeat• Reduces Friction• Encourages Impulse Buying

FASTCHECKOUT

• PAYPAL/AMAZON/APPLE PAY/ANDROID PAY

02READABLE

READABLESCHEMA

• MORE USEABLE SCREEN

READABLEFONT SIZE

• DON’T FORGET OPTIMIZED

READABLEBANNERS

• BE GENTILE

CROSS PLATFORMSSMART APP BANNER

• SMART APP BANNER IOS

READABLEBANNERS

• SMART APP BANNER ANDROID

Mobile Web and app experiences can be connected -it just takes a bit more work.- BY LUKE WROBLEWSKI

READABLEREDIRECT YOUR DEAL

READABLEREDIRECT YOUR DEAL

READABLEREDIRECT

03CROSS CHANNEL

CROSS CHANNELOPTIMIZED

CROSS CHANNELMULTI PLATFORM

04LOCALIZED & PERSONALIZED

The switch to runtime permissions is a big one, and important. But they may be a small learning process.- BY PHIL NICKINSON

LOCALIZEDPERMISSION MESSAGING

• MORE FRIENDLY • IOS AND ANDROID 6.0

LOCALIZEDPERMISSION MESSAGING

• MORE FRIENDLY

LOCALIZEDPERMISSION MESSAGING

PERSONALIZEDPUSH NOTIFICATIONS

IMAGE GOES INSIDE THIS BOX

DATA IS THE NEW GOLD“It is not just about the data you collect. It’s how you mine it, interpret it and draw insights to provide personal customer experiences, which can be quickly deployed across the organization” - NETFINANCE

PERSONALIZEDDATA

• GOOGLE ANALYTICS• FLURRY • LOCALYTIC• APPSEE …

I’m an individual – I need a personalised service

PERSONALIZEDSAY MY NAME

04SECURE & PRIVAT

PERSONALIZEDhttps

PERSONALIZEDVERFITED - SSL

0CONCLUSION

A redesign of the user experience in the eCommerce sector isn’t something that can ever be completely finished. It’s an ongoing process focused on user centricity.

Visit infinum.co or find us on social networks:

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Thank you. Any questions?TAMARA@INFINUM.CO@TAMARAM_