Surfeando el Tsunami - Reputacion Digital

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Conferencia sobre Reputacion Digital presentada en Universidad Matias Delgado - por Rodolfo Salazar

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Rodolfo SalazarStrategy & Digital Reputation Consultantrodolfo.salazar@rokensa.com

Surfeando el Tsunami

Un Tsunami

Datos

Google ~ 20

petabytes de datos x

dia

Conexiones

IM & SMS 43

Millones 2 Millones

mails x seg

Multimedia

~ 1.2k videos en Youtube +

13K Canciones x segundo

Aprendizaje

El hogar promedio

usa 1.1 terabytes

de datos al mes

Mensajes

Una persona ~

3,000 mensajes

por día

rodolfo.salazar@rokensa.com

Tu Huella Digital

rodolfo.salazar@rokensa.com

http://images.google.com.sv/imgres?imgurl=http://i225.photobucket.com/albums/dd78/SocialNewsWatch/facebook.gif&imgrefurl=http://rarebirdspain.blogspot.com/&usg=__nUETvRyQ5bFUv5Gxy1pjVIkKYMg=&h=303&w=640&sz=26&hl=es&start=19&um=1&tbnid=4u7nD9EvvbZoeM:&tbnh=65&tbnw=137&prev=/images?q=facebook&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313&sa=N
http://images.google.com.sv/imgres?imgurl=http://ilearntechnology.com/wordpress/wp-content/uploads/2007/10/blogger.png&imgrefurl=http://ilearntechnology.com/?m=200709&usg=__u_WvomLCqKIcrm6tVvMRk7MPohs=&h=300&w=400&sz=14&hl=es&start=3&um=1&tbnid=FgC8g7qtyiHbDM:&tbnh=93&tbnw=124&prev=/images?q=blogger&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313
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http://www.google.com/imgres?imgurl=http://www.seomarketingworld.com/i/Stumbleupon-1.jpg&imgrefurl=http://www.seomarketingworld.com/blog/social-media-marketing/using-stumbleupon-to-draw-traffic/&h=400&w=400&sz=9&tbnid=3dbD6HiYHDQJ::&tbnh=124&tbnw=124&prev=/images?q=stumbleupon+logo&hl=en&usg=__LuXfCZ0mEqx9mGi3XLfmFKKwjA4=&sa=X&oi=image_result&resnum=2&ct=image&cd=1
http://www.google.com/imgres?imgurl=http://farm4.static.flickr.com/3260/2503874696_c2b6df6542.jpg&imgrefurl=http://www.flickr.com/photos/sylvainthomin/2503874696/&h=500&w=500&sz=9&tbnid=ni65e5o0EG4J::&tbnh=130&tbnw=130&prev=/images?q=del+icio+us+logo&hl=en&usg=__-8bjAyVyeuNtcJNy5URsCE9gpCA=&sa=X&oi=image_result&resnum=4&ct=image&cd=1
http://images.google.com.sv/imgres?imgurl=http://static.twitter.com/images/twitter_logo.png&imgrefurl=http://decibel.ni.com/content/docs/DOC-1830&usg=__HBJInnutvbpgRZcJN3YcnyCx-Ig=&h=456&w=1234&sz=46&hl=es&start=2&um=1&tbnid=o0Q1tsWShArWaM:&tbnh=55&tbnw=150&prev=/images?q=twitter&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313
http://images.google.com.sv/imgres?imgurl=http://www.que20.com/wp-content/uploads/2007/09/youtube_logo.jpg&imgrefurl=http://www.soluvision.com/&usg=__J0pPhSvCTOhi2WR98U-n287-aYs=&h=300&w=400&sz=22&hl=es&start=3&um=1&tbnid=9p1sfGmjElrgGM:&tbnh=93&tbnw=124&prev=/images?q=youtube&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313
http://images.google.com.sv/imgres?imgurl=http://www.dosbit.com/images/2008/08/flickr-logo.jpg&imgrefurl=http://www.dosbit.com/categoria/plataformas/mac&usg=__m4bYz0S5AAF7cJ7JUw5WbWxbY5k=&h=196&w=500&sz=12&hl=es&start=1&um=1&tbnid=p99FFGDhXindAM:&tbnh=51&tbnw=130&prev=/images?q=flickr+logo&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313
http://images.google.com.sv/imgres?imgurl=http://www.publicdesigns.com/images/internet/digg.jpg&imgrefurl=http://www.publicdesigns.com/category/internet/&usg=__7D37iQKBVBtSpaOLqNFwFhVRyR0=&h=480&w=480&sz=54&hl=es&start=3&um=1&tbnid=pqKTSd1H4R0IsM:&tbnh=129&tbnw=129&prev=/images?q=digg&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313

rokensa@hotmail.com

Tu Huella Digital

rodolfo.salazar@rokensa.com

http://images.google.com.sv/imgres?imgurl=http://ilearntechnology.com/wordpress/wp-content/uploads/2007/10/blogger.png&imgrefurl=http://ilearntechnology.com/?m=200709&usg=__u_WvomLCqKIcrm6tVvMRk7MPohs=&h=300&w=400&sz=14&hl=es&start=3&um=1&tbnid=FgC8g7qtyiHbDM:&tbnh=93&tbnw=124&prev=/images?q=blogger&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313
http://images.google.com.sv/imgres?imgurl=http://yasirimran.files.wordpress.com/2008/07/wordpress.jpg&imgrefurl=http://davideg.wordpress.com/&usg=__x21F7yAI7jSII6tx96i5ELJ0cWA=&h=500&w=500&sz=36&hl=es&start=7&um=1&tbnid=hUFm8dh1eWVDoM:&tbnh=130&tbnw=130&prev=/images?q=wordpress&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313&sa=X
http://images.google.com.sv/imgres?imgurl=http://static.twitter.com/images/twitter_logo.png&imgrefurl=http://decibel.ni.com/content/docs/DOC-1830&usg=__HBJInnutvbpgRZcJN3YcnyCx-Ig=&h=456&w=1234&sz=46&hl=es&start=2&um=1&tbnid=o0Q1tsWShArWaM:&tbnh=55&tbnw=150&prev=/images?q=twitter&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313
http://images.google.com.sv/imgres?imgurl=http://www.dosbit.com/images/2008/08/flickr-logo.jpg&imgrefurl=http://www.dosbit.com/categoria/plataformas/mac&usg=__m4bYz0S5AAF7cJ7JUw5WbWxbY5k=&h=196&w=500&sz=12&hl=es&start=1&um=1&tbnid=p99FFGDhXindAM:&tbnh=51&tbnw=130&prev=/images?q=flickr+logo&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313
http://images.google.com.sv/imgres?imgurl=http://www.que20.com/wp-content/uploads/2007/09/youtube_logo.jpg&imgrefurl=http://www.soluvision.com/&usg=__J0pPhSvCTOhi2WR98U-n287-aYs=&h=300&w=400&sz=22&hl=es&start=3&um=1&tbnid=9p1sfGmjElrgGM:&tbnh=93&tbnw=124&prev=/images?q=youtube&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313

El Salvador – Trafico de internet

facebook.com youtube.com hi5.com blogger.com wikipedia.org

elsalvador.com rapidshare.com laprensagrafica.com wordpress.com

#3 #4 #8 #9 #10

#12 #13 #14 #16

Huella & Reputación Digitalrodolfo.salazar@rokensa.com

Un Tsunami

rokensa@hotmail.comrodolfo.salazar@rokensa.com

http://images.google.com.sv/imgres?imgurl=http://i225.photobucket.com/albums/dd78/SocialNewsWatch/facebook.gif&imgrefurl=http://rarebirdspain.blogspot.com/&usg=__nUETvRyQ5bFUv5Gxy1pjVIkKYMg=&h=303&w=640&sz=26&hl=es&start=19&um=1&tbnid=4u7nD9EvvbZoeM:&tbnh=65&tbnw=137&prev=/images?q=facebook&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313&sa=N
http://images.google.com.sv/imgres?imgurl=http://ilearntechnology.com/wordpress/wp-content/uploads/2007/10/blogger.png&imgrefurl=http://ilearntechnology.com/?m=200709&usg=__u_WvomLCqKIcrm6tVvMRk7MPohs=&h=300&w=400&sz=14&hl=es&start=3&um=1&tbnid=FgC8g7qtyiHbDM:&tbnh=93&tbnw=124&prev=/images?q=blogger&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313
http://images.google.com.sv/imgres?imgurl=http://yasirimran.files.wordpress.com/2008/07/wordpress.jpg&imgrefurl=http://davideg.wordpress.com/&usg=__x21F7yAI7jSII6tx96i5ELJ0cWA=&h=500&w=500&sz=36&hl=es&start=7&um=1&tbnid=hUFm8dh1eWVDoM:&tbnh=130&tbnw=130&prev=/images?q=wordpress&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313&sa=X
http://www.google.com/imgres?imgurl=http://www.seomarketingworld.com/i/Stumbleupon-1.jpg&imgrefurl=http://www.seomarketingworld.com/blog/social-media-marketing/using-stumbleupon-to-draw-traffic/&h=400&w=400&sz=9&tbnid=3dbD6HiYHDQJ::&tbnh=124&tbnw=124&prev=/images?q=stumbleupon+logo&hl=en&usg=__LuXfCZ0mEqx9mGi3XLfmFKKwjA4=&sa=X&oi=image_result&resnum=2&ct=image&cd=1
http://www.google.com/imgres?imgurl=http://farm4.static.flickr.com/3260/2503874696_c2b6df6542.jpg&imgrefurl=http://www.flickr.com/photos/sylvainthomin/2503874696/&h=500&w=500&sz=9&tbnid=ni65e5o0EG4J::&tbnh=130&tbnw=130&prev=/images?q=del+icio+us+logo&hl=en&usg=__-8bjAyVyeuNtcJNy5URsCE9gpCA=&sa=X&oi=image_result&resnum=4&ct=image&cd=1
http://images.google.com.sv/imgres?imgurl=http://static.twitter.com/images/twitter_logo.png&imgrefurl=http://decibel.ni.com/content/docs/DOC-1830&usg=__HBJInnutvbpgRZcJN3YcnyCx-Ig=&h=456&w=1234&sz=46&hl=es&start=2&um=1&tbnid=o0Q1tsWShArWaM:&tbnh=55&tbnw=150&prev=/images?q=twitter&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313
http://images.google.com.sv/imgres?imgurl=http://www.que20.com/wp-content/uploads/2007/09/youtube_logo.jpg&imgrefurl=http://www.soluvision.com/&usg=__J0pPhSvCTOhi2WR98U-n287-aYs=&h=300&w=400&sz=22&hl=es&start=3&um=1&tbnid=9p1sfGmjElrgGM:&tbnh=93&tbnw=124&prev=/images?q=youtube&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313
http://images.google.com.sv/imgres?imgurl=http://www.dosbit.com/images/2008/08/flickr-logo.jpg&imgrefurl=http://www.dosbit.com/categoria/plataformas/mac&usg=__m4bYz0S5AAF7cJ7JUw5WbWxbY5k=&h=196&w=500&sz=12&hl=es&start=1&um=1&tbnid=p99FFGDhXindAM:&tbnh=51&tbnw=130&prev=/images?q=flickr+logo&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313
http://images.google.com.sv/imgres?imgurl=http://www.publicdesigns.com/images/internet/digg.jpg&imgrefurl=http://www.publicdesigns.com/category/internet/&usg=__7D37iQKBVBtSpaOLqNFwFhVRyR0=&h=480&w=480&sz=54&hl=es&start=3&um=1&tbnid=pqKTSd1H4R0IsM:&tbnh=129&tbnw=129&prev=/images?q=digg&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313

Huella & Reputación Digital

“Ya no somos dueños de lo que subimos”

EL FIN ESTA

CERCA

El FIN de la DISTANCIA(geográfica, relaciones)

EL FIN del TIEMPO

(tiempo real)

EL FIN de la MASA

(intangibilidad)

rodolfo.salazar@rokensa.com

Las reglas del Juego han cambiado

rodolfo.salazar@rokensa.com

80% de usuarios móviles online

201175% de

usuarios móviles no

están online

2009

Una vista al futuro

rodolfo.salazar@rokensa.com

EL RETOTomar

control de tus

propiedades digitales

HOYrodolfo.salazar@rokensa.com

twitter.com/rokensa

www.rokensa.com

stumbleupon.com/stumbler/rokensa/

slideshare.net/Rodolfo_Salazar

sv.linkedin.com/in/rodolfosalazar

facebook.com/rodolfo.salazar

“El conocimiento es el único recurso que entre mas se

cómprate mas se multiplica”

http://www.rokensa.com/
http://images.google.com.sv/imgres?imgurl=http://i225.photobucket.com/albums/dd78/SocialNewsWatch/facebook.gif&imgrefurl=http://rarebirdspain.blogspot.com/&usg=__nUETvRyQ5bFUv5Gxy1pjVIkKYMg=&h=303&w=640&sz=26&hl=es&start=19&um=1&tbnid=4u7nD9EvvbZoeM:&tbnh=65&tbnw=137&prev=/images?q=facebook&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313&sa=N
http://images.google.com.sv/imgres?imgurl=http://yasirimran.files.wordpress.com/2008/07/wordpress.jpg&imgrefurl=http://davideg.wordpress.com/&usg=__x21F7yAI7jSII6tx96i5ELJ0cWA=&h=500&w=500&sz=36&hl=es&start=7&um=1&tbnid=hUFm8dh1eWVDoM:&tbnh=130&tbnw=130&prev=/images?q=wordpress&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313&sa=X
http://www.google.com/imgres?imgurl=http://www.seomarketingworld.com/i/Stumbleupon-1.jpg&imgrefurl=http://www.seomarketingworld.com/blog/social-media-marketing/using-stumbleupon-to-draw-traffic/&h=400&w=400&sz=9&tbnid=3dbD6HiYHDQJ::&tbnh=124&tbnw=124&prev=/images?q=stumbleupon+logo&hl=en&usg=__LuXfCZ0mEqx9mGi3XLfmFKKwjA4=&sa=X&oi=image_result&resnum=2&ct=image&cd=1
http://images.google.com.sv/imgres?imgurl=http://static.twitter.com/images/twitter_logo.png&imgrefurl=http://decibel.ni.com/content/docs/DOC-1830&usg=__HBJInnutvbpgRZcJN3YcnyCx-Ig=&h=456&w=1234&sz=46&hl=es&start=2&um=1&tbnid=o0Q1tsWShArWaM:&tbnh=55&tbnw=150&prev=/images?q=twitter&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313
http://www.linkedin.com/?trk=hb_logo

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