Strategy of Giving

O F

O F

Not another "new" strategy!?!Oh sh*t!

...enhances your company'sR&D performance.

STRATEGY GIVINGOF

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...brightens your brand like nothing you've seen before.

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STRATEGY GIVINGOF

...makes your companythe most desired place to work.

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STRATEGY GIVINGOF

ALL THIS BY GIVINGTHINGS AWAY FOR FREE.

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ALL THIS BY GIVINGTHINGS AWAY FOR FREE.

This is bulls**t!Nothing is free!

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All you needis an open mind.

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All you needis an open mind.

Are you saying companies should give something for free?Why? Why? Why?

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It's Good For Business.

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It's Good For Business.

Yeah, right!Who does that?

Seriously...

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Google, Microsoft, IBM, Yahoo, Skype, Flickr, Trillian, Box.net

NewsGator, 37signals...

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Google, Microsoft, IBM, Yahoo, Skype, Flickr, Trillian, Box.net

NewsGator, 37signals... Andyourmama!

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Giving something valuable for freecreates a motion.

HOW IT WORKS:

All you have to do isguide that motion into

something more valuable.

Simple.

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Giving something valuable for freecreates a motion.

HOW IT WORKS:

All you have to do isguide that motion into

something more valuable.

Simple.Show me the money!

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How did Google becomethe superpower of the web?

EXAMPLE:

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How did Google becomethe superpower of the web?

EXAMPLE:

By giving its users everything for free.And directing that created

motion into something profitable.

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THIS IS THE THEORY:

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Giver Receiver

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Givingisdividedintwoconsecutiveprocesses.

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GIVINGPROCESS

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GIVINGPROCESSREDEMPTIONPROCESS

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Bothofwhichcanbefurtherdividedintotwoparts.

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Thefirstpartingivingisthemostdistinctandthemostvisible.Atthesametime,itisthehardest.

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Givingprocessisonlyactualizedwhenthereceiver

acceptsit.

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Receivingagiftalwaystriggersamotion

inthereceiverthatignitestheredemptionprocess.

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Giverneedstobereadytoreceiveandutilizethesurfacedmotion,whateveritsform.

HOW CAN THIS BE TURNED INTO

A STRATEGY?

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ThinkBackwards.

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Y

Howarewehopingtochangethethinkingorbehaviorofthereceiver?

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ZWhatdoesthereceiverwant?

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XWhatdoweneedtogivetogettheresultsweare

lookingfor?

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Simply...

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Themotiongeneratedinthereceiver

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Themotiongeneratedinthereceiver

Theneedsofthereceiver

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Themotiongeneratedinthereceiver

Theneedsofthereceiver

Thegivenobject

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DOWNLOADTHE FREE BOOK.

For free?

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For free?YES, FOR FREE.

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For free?YES, FOR FREE.

No strings attached!?!

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For free?YES, FOR FREE.

No strings attached!?!NONE.

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For free?YES, FOR FREE.

No strings attached!?!NONE.

Cross your heart and hope to die...

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For free?YES, FOR FREE.

No strings attached!?!NONE.

Cross your heart and hope to die...

GO AWAY.

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