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Stora Enso has introduced a newly identified set of values as well as a new vision and mission. We at Stora Enso like to call them Our Promise. Closely aligned with our strategy, Our Promise aims to inspire change that is needed for Stora Enso to meet external challenges and ensure the company’s future success. Our values are our principles, our beliefs and our standards. The vision is about how Stora Enso sees the future developments and challenges, and how we can turn these into opportunities. Our mission is our specific task and assignment needed to win the business and create customer value. For more information: www.storaenso.com
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EnsoStora
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beyond the facts
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years of history
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limited company
we are the world’s
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employees
more than
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“Wherever we go, we apply our basic values of sustainability to the
environment and people”
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The share of bioenergy in our internal energy production is
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“None of the major paper companies really stand out. It’s all
about production and products. Courage and creativity is
required.”
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billion sales in 2008
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is a truly renewable resource
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“50% of paper producers in Europe are from Finland.
People there have long understood the value of
renewable raw materials.”
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countries
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“We have shown we are skilled worldwide. We have opened
windows of opportunity in South America and Asia.”
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acting as a
in actions
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“I’m very proud that we as a group are perceived as having
taken the most dramatic actions in order to survive”
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a seedling is plantedfor every tree we harvest
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we have developed plantation capabilities
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“We are in a very strong positionin the Southern Hemisphere in
terms of knowledge, facilities and productivity due to our early start
in plantations”
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biofuelco-operation
with Neste Oil
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“The major challenge in our industry is the new approach
to natural materials and biofuel development.
Our company is taking steps to develop these.”
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WE CUT DOWN RAINFORESTS
NEVER
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“We help to regenerate the Atlantic rainforest;
we’re increasing its size!”
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2
reducing
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“Seedlings grow fast and their green young shoots are very efficient at taking
away CO2 from the atmosphere”
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“We eliminate blurred fibre by tracing wood from the forest to the customer”
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“We are successful in targeting big customers with safe, smart and
sustainable packaging. These three factors differentiate us from
the competition.”
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of our wood is from sustainable sourcesof our wood is from certified sources
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HOLLYwe do business with
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“We develop sustainable DVD packaging in the U.S.
Our clients include Paramount, Universal and
Walt Disney.”
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we expose packaging to
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“Smart pharmaceutical packaging helps prevent patients from
misdosing by reminding them when to take
their medicine”
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Transforming the nature of
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“Stora Enso uses a patented thermal modification process to
create a new wood product with its own special properties.
This heat treatment of softwood results in stronger and
more durable wood materials.”
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this iscompanythis is our
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this isbrandthis is our
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this ishistorythis is our
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this isfuturethis is our
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this isthis is our
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