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Learn about some common low-cost webinar tools and learn best practices for crafting and promoting your webinar to drive the most leads and informed attendees. You do not need to be a rocket scientist to host a webinar. All you need is a webinar checklist – and here it is! Watch the full presentation here: http://www.hubspot.com/how-to-produce-a-webinar/
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Wanna Do A Webinar: Quick Start Tips for Doing Your First Webinar
Kirsten Knipp & Ellie Mirman
Lead
Generation
Customer Retention
Why a Webinar?
You don’t need to be
a rocket scientist.
-8wks -4wks -2wks -24hrs -1hr GO +24hrs
Webinar Checklist | Start to Success
Prepare Promote NextExecute
-8wks -4wks -2wks -24hrs -1hr GO +24hrs
Webinar Checklist | Start to Success
Prepare
Content
Topic?
Speaker?
Moderator?
Polls?
Date?
Webinar Slide Deck Best Practices
• Start with an outline
• More images, less text
• Use pre-webinar slides
• Budget time for Q&A
Practice Practice Practice
Tools
Plenty of Options
Functionality to Look For
Broadcast type: Desktop? Slides
only?
Audio options: Phone? VOIP?
Interactivity: Polls, Q&A
Recording
Reporting: Attendees, Q&A
Max attendees
13
Anatomy of a Webinar Landing Page
Image that
supports
topic
Limited
navigation
Quick
scan
webinar
details
Bullet points of what
will be covered
Shorter forms above
the fold are better
Share links help
people promote
your webinar
Thank You Page
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Webinar Checklist | Start to Success
Promote
Remind registrants
1 day before
1 hour before
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Webinar Checklist | Start to Success
Execute
What does the webinar room look like?
Presenter Moderator Mock
Attendee
What does the webinar room look like?
Flickr: tylerdurden
Turn off:
Instant Messenger
Any unnecessary
applications
Anything that may
pop up
15-30 min early
Login
2 min after
Start
Housekeeping items
Keep it a
conversation
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Webinar Checklist | Start to Success
Next
Post & Send the Recording and Slides
• Upload recording and
slides to your website
• Post links to recording
and slides on thank
you page
• Upload slides to
SlideShare and embed
on thank you page
• Send follow up email
Measurement:
Don’t bite off more than you can chew
#1 Conversion % on Landing Page
#2 Registrants
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Webinar 1 Webinar 2 Webinar 3 Webinar 4 Webinar 5
Attendee %
#3 Attendee %
Webinar 1 Webinar 2 Webinar 3 Webinar 4 Webinar 5
New Leads Customers
#4 New Leads & Customers
Make it Evergreen
• Write follow up blog post
with top FAQ
• Duplicate landing page for
“on-demand webinar”
• Use on demand as ongoing
CTA with conversion %
comparable to live webinars
Next Steps: Go be a Webinar Hero
Questions?@kirstenpetra & @ellieeille
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