Sponsorship in Sports Events - An NFL Perspective

Sport Sponsorship

Lindsey EckhouseDirector Sponsorship, NFL UK

Where Sponsorship Fits

Sponsorship continues to maintain a legitimate and strong position within the overall marketing mix

Global Sponsorship Spending 2009 to 2016 (in Billions, USD)

TRENDS

Branded Content and Brand Owned Content

Continued push on social activation

Virtual Reality and Closer to the Action

From Ambassador to Partner to Designer

Rights holders assisting with activation

12345

Largest Spending Sectors

NFL’s Approach

NFL (UK/ EU) Business Objective

1. Drive League Initiatives

2. Partner with Strong Brands to market the NFL

3. Grow the NFL Fan base

4. Grow NFL Revenue

What We Sell

NFL Shield Events & Initiatives Clubs Marks

What We Sell – Sponsorship Assets

Presenting Sponsorship of the UK Games

Event/ Content Integrations

Areas of Proprietary Ownership

What We Sell – Media Assets

Why Brands Sponsor Properties?

Business Showcase

Sell Products & Services

Humanize a Brand

Drive Awareness

Drive Differentiation

12345

Questions?