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‣Tweet that markets a product, service, company or content‣Direct or indirect financial relationship
exists between the tweeter and the subject of the tweet‣May or may not include a link‣May or may not be cash compensation
What is a Sponsored Tweet?
hell no.credit : http://www.time-is-fun.com
@delloutlet
20% off any Dell Outlet Printer. Enter at checkout: 06G$WMFPKXPCT8 – exp 6/2 or after 1st 500 redemptions. http://bit.ly/DmmQx
@Scobleizer
Yesterday Rackspace renamed @Mosso to "the Rackspace Cloud." Makes my job easier in evangelizing Rackspace to startups
@aplusk
This is the poster for my new movie spread. I wanna thank eric olsen for helping us design it. http://bit.ly/L67bu
@TechCrunch
Thank You TechCrunch Sponsors http://tcrn.ch/2jk by @asadakba
@tedmurphy
Special thanks to Blockbuster video, weekend sponsor of my tweets. Get blu ray discs at no extra charge. http://tinyurl.com/q7agan
NameName Followers
@delloutlet 641,181
@scobleizer 93,990
@aplusk 2,184,210
@techcrunch 716,977
@tedmurphy 27,495
Direct InDirect
Payment CPT,CPC,CPA Other
Tracking Clicks None
Messaging Advertiser orUser Generated User Generated
Disclosure Controlled Uncontrolled
Scaling Very Scalable Not Scalable
Click Validation& Fraud Prevention Yes No
‣Disclosure is key- Should be mandated for every tweet- Text disclosure or #spon
‣Target the campaign- Select the right tweeters to participate
‣Measure the ROI- Remember this is a marketing effort- Use tracking links whenever possible
Sponsors : Doing It Right
‣Always disclose‣Select the right sponsors
- Choose products and services that you support
‣Maintain balance- Don’t bombard your followers w/ sponsored tweets- Create a limit and stick to it
‣Provide value- A sponsorship is a partnership
Tweeters : Doing It Right
@tedmurphy
Thank You!
Download presentationhttp://www.ted.me/otbc
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