View
1.335
Download
2
Category
Preview:
DESCRIPTION
This presentation will be deleted.
Citation preview
AME Leaders Guide to LinkedIn1
Marketing your AME workshop using LinkedIn’s “Events” feature
AME Leaders Guide to LinkedIn
1/9/12
2
Events: Find event app in toolbar
AME Leaders Guide to LinkedIn 1/9/12
You might not think to look here…
Find “Events” under the “More” tab in your personal toolbar
Events can’t be created from a LinkedIn group
3
Events: Search for your event
AME Leaders Guide to LinkedIn
Two reasons to search first…
1. Event may have already been created
2. Watch for competitive events
1/9/12
4
Events: Search results… all clear?
AME Leaders Guide to LinkedIn 1/9/12
If you don’t find your event in search results, you’re clear to create it.
5
Events: Go back and create event
AME Leaders Guide to LinkedIn
Click the “Create an Event” box
1/9/12
6
Events: Basic info
AME Leaders Guide to LinkedIn 1/9/12
Add basic info and logo
Click “Create Event” button
You will add more details in next screens
7
Events: Describe
AME Leaders Guide to LinkedIn 1/9/12
Write a description…
proofread!
8
Events: Select industry and labels
AME Leaders Guide to LinkedIn 1/9/12
See industry choices (may be poor)
Don’t overdo the labels
9
Events: Link to AME event reg page
AME Leaders Guide to LinkedIn 1/9/12
Link to registration page on AME website
10
Events: Continue to next step
AME Leaders Guide to LinkedIn 1/9/12
Click “Continue”
11
Events: Step 3 - Share
AME Leaders Guide to LinkedIn 1/9/12
Ways to let people know about your event
12
Events: Step 3 - Share
AME Leaders Guide to LinkedIn 1/9/12
In “updates” on their LinkedIn home pages,your connections will automatically see…“(You) organized an event…”A link to the event will be included
13
Events: Step 3 - Share
AME Leaders Guide to LinkedIn 1/9/12
You can skip this step
14
Events: Step 3 - Share
AME Leaders Guide to LinkedIn 1/9/12
If you use Twitter or Facebook, why not let your friends know now?
(You’ll go to those sites by clicking the button)
15
Events: Step 3 - Share
AME Leaders Guide to LinkedIn 1/9/12
Click “Finish” and your event is published!
16
Your event is now listed in LinkedIn
AME Leaders Guide to LinkedIn 1/9/12
17
Use the power of your network to promote your event
AME Leaders Guide to LinkedIn 1/9/12
Secret weapon behind the LinkedIn icon under “Share this Event”
Click here
18
Events: promote by “sharing”
AME Leaders Guide to LinkedIn 1/9/12
Event and description appear
19
Events: promote by “sharing”
AME Leaders Guide to LinkedIn 1/9/12
Anyone can post info about the event to update their connections…
20
Events: Say what you think
AME Leaders Guide to LinkedIn 1/9/12
Comment on
• how this workshop/seminar will help, • why you will go (or wish you could), • why you recommend it,
Use your own words, be sincere and authentic
21
Events: Don’t “Post to groups”
AME Leaders Guide to LinkedIn 1/9/12
“Post to groups” can get spammy, …not recommended
22
Events: Do “Post to individuals”
AME Leaders Guide to LinkedIn 1/9/12
“Post to individuals”
… very powerful…highly recommended
23
Events: Use your network… make it personal
AME Leaders Guide to LinkedIn 1/9/12
Invite colleagues who would be interested
Make your message personal
Personal invitations: Networking power! You’re invited to…
24
Events: promote by “sharing”
AME Leaders Guide to LinkedIn 1/9/12
Click “Share”
25
Events: Make invitations cascade through networks
AME Leaders Guide to LinkedIn 1/9/12
If Scott RSVPs that he’s interested or attending, it all shows on the event page
26
Events: Make invitations cascade
AME Leaders Guide to LinkedIn 1/9/12
What’s the power of networking?
Now Scott can invite his connections, they can invite theirs,
…and so on, and so on, and so on…
27
Events: Your influence in your network
AME Leaders Guide to LinkedIn 1/9/12
I see Scott is attending… so do all his other connections
28
Events: Your influence in your network
AME Leaders Guide to LinkedIn 1/9/12
Your update appears on your profile
29
Events: Influence your network
AME Leaders Guide to LinkedIn 1/9/12
You’re invited to…
AME Leaders Guide to LinkedIn30
End
Association for Manufacturing Excellence
www.ame.org
1/9/12
Recommended