Social@Scale: The Business of Families

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The Business of FamiliesSocial@Scale

24 February 2014

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Every Family Has A Hi(Story)The Business of Families

As do we

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OUR HISTORY IS PART OF US

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• Genealogical Society of Utah

(GSU) founded in 1894

• FamilySearch is a nonprofit

dedicated to connecting families

across generations.

• FamilySearch believes that families

bring joy and meaning to life.

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Every Family Has An Org ChartThe Business of Families

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Some are more complicated than others

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Inter-Department

• Marketing

• Global Records

• Patron & Partner Services

• Value Delivery

Intra-Department

• Initiating

• Correlation

Publishing Services

• Producers

Communications Services

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Volunteers Partners Agencies

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I don’t know the key to success, but the

key to failure is trying to please

everybody.Bill Cosby

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The Family BudgetThe Business of Families

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A non-profit organization simply

translates to a different ROI

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Growing PainsThe Business of Families

Change can be scary

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We’re a Team The Business of Families

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Coming together is a beginning; keeping

together is progress; working together is

success.Henry Ford

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Mixing Generations The Business of Families

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Apply Timeless Concepts to New

Technologies

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Watch Your Family GrowThe Business of Families

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boom goes the dynamite: 2013 results

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Facebook:

• 2505% Overall Growth

• Verified Account

• Global Account

• 5,646% Latin America

• 16,861% Philippines

• Paid

• 112MM Impressions

• 909K Clicks

Twitter:

• 183% Overall Growth

• Verified Account

• Paid

• 4.3MM Impressions

• 55.7K Engagements

• 5.69% Engagement Rate (Benchmark

of 1.24%)

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And FlourishThe Business of Families

give a hug, get a hug23

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Preparing for the Next GenerationThe Business of Families

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Success does not consist of never

making mistakes but in never making the

same one twice.George Bernard Shaw

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thank you.

Social: @alisonjherzog | Linkedin: /in/alisonjherzog

(c) 801.891.6797 | alison@familysearch.org