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"Socializing Your Volunteer Program," by Robert Rosenthal, Director of Communications, VolunteerMatch, for 2010 Nonprofit Technology Conference Ignite. Tools, tips, and strategies for using social networking services to support your nonprofit organization's efforts to recruit, manage, and activate your volunteer base.
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SOCIALIZING YOURVOLUNTEER PROGRAM
Robert J. Rosenthal,Director of Communications,
VolunteerMatch.org
PHOTO: Anirudh Koul/Flickr
SOCIALIZING BENEFITS ALL AREAS
RecruitingManagingActivating
TRAFFIC TRENDS: GOOGLE
SOURCE: GOOGLE ANALYTICS/VOLUNTEERMATCH
TRAFFIC TRENDS: SOCIAL SITES
SOURCE: GOOGLE ANALYTICS/VOLUNTEERMATCH
SEARCH WAS ABOUT DISCOVERY
PHOTOS: petereed/Flickr
CAST THE NETSOCIAL IS ABOUT FILTERING
PHOTOS: yuan2003/Flickr
A LIFESTYLE CHOICE
PHOTO: Detsugo/Flickr
VOLUNTEERING IS SOCIAL CURRENCY
SOCIAL CHANNELS
SOURCE: ADDTHIS/VOLUNTEERMATCH
How Are People Sharing VolunteerMatch Opportunities?
NETWORK STRUCTURE: HUBS
VOLUNTEERMATCH
YOUR .ORG
VOLUNTEERMATCH
YOUR .ORG
SOURCE: WIKIPEDIA
NETWORK STRUCTURE: TIES
FeedsEvent pagesContestsGames
Group Logos (Badges)Discussions/News/ArticlesVolunteering Resumes Event pages
HashtagsListsFollowing
}
}
}
RECRUITING: START WITH JUICY OPPS
RECRUITING: ENABLE SHARING
RECRUITING: BUILD YOUR NETWORKS
Your web site. Newsletters. Email blasts. Other Web sites. Flyers. Brochures. Posters. Banners. Blogs. Press releases. Events. Conferences. Job listings. Volunteer opportunities. Email signature files. Signage. Advertising. Radio and TV interviews. Speaking engagements. Cross-promotion in social networks. Research releases. Podcasts. Op-eds. Phone outreach. Fundraising letters. Annual reports. Video credits. Petitions. Door hangers. Blog comments. Letters to the editor.
RECRUITING: LEARN TO TARGET
MANAGING: COORDINATE EVENTS
MANAGING: INSPIRE SHARING
PHOTO: ryancr/Flickr
ACTIVATING: LEARN TO CREATE ACTION
PHOTO: aiesecinternational/Flickr
ACTIVATING: SAVE IT FOR A RAINY DAY
PHOTO: hexodus/Flickr
More Help from VolunteerMatch:
Free Webinar, “Social Media & Volunteer Engagement”, Tuesday 6/22:
http://www.volunteermatch.org/nonprofits/learningcenter
“Engaging Volunteers” Blog:
http://blogs.volunteermatch.org/engagingvolunteers
Follow Me on Twitter:
@volmatch
THANK YOU
Recap:• “Socialize” your program to take
advantage of social and lifestyle trends.
• Create ties between the hubs of your site and sites like VolunteerMatch.
• Great networking is about listening and sharing. Plus Juicy opportunities.
• Facebook and Twitter are must-haves. LinkedIn is a nice-to-have. MySpace is a used-to-have.
• Use social tools to help with managing and activating your volunteer base too.
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