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What are some of the latest approaches to using social networking tools to find, hire, and retain employees? What might the future hold?
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Engaging Top Talent:Social Networking for
Human Resources Professionals
Am I really going to ever hire anybody using this online stuff?
Yesterday
In the past, our channels were limited.
• Print• Radio• Television
Today
Compare television viewership…
… to social media participation.
Source: Did You Know 4.0
Social media is already mainstream.
Evolution of the Social Web
“Are social computing themes like user-generated content and communication fundamentally changing the rules of business? We think they are—in a big way.”
Forrester Research
Personal
Transactional
Informational
Relevant
Interactive
Social2000
2006 2009 and beyond…
How many ways can I “Share This?”
Short Quiz
1. I have a LinkedIn profile.2. I have a Facebook profile.3. I tweet.4. I belong to one or more other social networks.5. I have hired someone I identified or attracted
via one of these social networks.6. My company has blocked one or more of these
social networks.
Agenda
• Tools• Techniques• Risks• Future
Tools
Which channel(s) to choose?
The top global companies use many…
Source: ENGAGEMENTdb.com
… and reap significant rewards.
18
Social Network Demographics
Statistic Facebook LinkedIn MySpace Twitter YouTube
Monthly Unique Visitors (millions)
132 15 48 21 92
Gender % 43M/57F 50M/50F 36M/54F 43M/57F 50M/50F
Largest Age Group (% of whole)
45-54 (24%) 35-44 (31%) 0-17 (34%) 35-44 (29%) 18-34 (35%)
2nd Largest Age Group
36 -44 (20%) 45-54 (28%) 45-54 (19%) 45-54 (20%) 35-49 (24%)
Average Household Income
50-75K (36%) 75-100K (23%)
25-50K (39%)50-75K (35%)
25-50K (30%)50-75K (27%)
30-60K60-100K100K+ (27%)
Techniques
The Direct Approach
Wabbit Hunting
• LinkedIn / Facebook / Twitter Profile Searches• LinkedIn Answers• Hunt LinkedIn Groups• Follow LinkedIn Companies (New)• Blog searches (via Technorati, Icerocket)• Google Alerts
The Indirect Approach
Honey Pot
• Interesting blog content• Webinars• Viral videos about your company• Thought leadership• Conversation leadership• Community creation (Ning, LinkedIn Groups)• White papers• Traditional job posting
Risks
Fire! (Ready, Aim)
Aim… aim… er, aim….
Poacher’s Paradise
Legal Risks
Legal Risks
• Discrimination• Harassment / Stalking• Bad referencing practices• Information leaking• Misinformation• Hate pages (“I hate company X!”)• Liability for bad advice (highly regulated
industries)
You do not control the vertical (or the horizontal)
Tomorrow
Prepare for more disruptionsAugmented Reality
Augmented Reality
Followers 12Following 5
Augmented Reality
Followers 12Following 5
EllKell: @talentline411 Waiting for my tweets and LinkedIn activity to yield $100K
Prepare for more disruptions
• Real estate• Health care• Transportation• Tourism• Leisure and
entertainment• Games• Retail• Social networks &
communities
What to watch for
• Faster• Easier• Different
A few closing thoughts
• Remain calm.• Social engagement matters in the
“War for Talent.”• Personally embrace these tools
and raise your awareness of what they can do.
Thank you!
Todd Nilson@socialsyntax(414) 378-2083http://socialsyntax.net
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