Social Network Marketing for e-Commerce

MacroArt

Social Network Marketing for e-Commerce

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MacroArt

I am Apisilp Trunganont, consultant for online business and online marketing strategies.

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MacroArt

What is Social Network?

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Is it Hi5 or Facebook?

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(From Wikipedia) A social network is a social structure made of nodes that are tied by one or more specific types of interdependency,

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such as values, visions, ideas, financial exchange, friends, trade, web links, sexual relations, disease transmission, or airline routes.

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MacroArt

Social network analysis views social relationships in terms of nodes and ties.

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Nodes are the individual actors within the networks, and ties are the relationships between the actors.

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Social Network Diagram

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So what is Hi5 or Facebook?

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They are called Social Network Service. Then what is Social Network Service?

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(From Wikipedia) A social network service focuses on building online communities of people who share interests and activities,

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or who are interested in exploring the interests and activities of others.

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It means the node in Social Network Diagram represents interests and activities of itself.

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Hi5 node (Profile) represents interests (favorite music, movies, books, etc.), photos, and comments.

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Today there are 1,500,000 Hi5 profiles from Thailand.

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Let’s think about your product or service in just 1% of Hi5 profile.

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What is the most widely appear product or service in Hi5?

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Glitter

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Advertisement in Hi5 Comment

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Then, what about Facebook?

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The funniest thing on Facebook is ‘App’.

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My Starbucks

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Social Flowers

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Social Flowers

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Another interesting model is Social Shopping.

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(From Wikipedia) Social shopping is a method of e-commerce in which consumers shop in a social networking environment.

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Using the wisdom of crowds, users communicate and aggregate information about products, prices, and deals.

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ThisNext.com

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Searching for a product on web site (marketathome.com in this case)

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Click on ‘Add to ThisNext’ and write a recommendation.

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Recommendation on ThisNext.com provides original URL to buy a product.

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Read my articles at www.macroart.net. Thanks.

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