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This is the presentation outlining the findings of the 2012 Social Media Sustainability Index. It was presented on Jan 24 at the Frontline Club in London
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FThe Frontline Club – Jan. 24, 2012
DOWNLOAD THE FULL REPORT AT http://socialmediainfluence.com/SMI-report/
About SMI
What Social Media and Sustainability Have in Common
Selecting the 100
Entertainment Response Knowledge Leadership
Honesty Respect
What Do People Want From Companies?
Be Creative Be There For Them Be Informative Be Useful
Be Transparent Be Authentic
How Can Companies Serve that Need?
Think Like an Editor – What’s Your Story & Where Does it Live?
Ranking Criteria for the 100
• Useful communication: possible 20 points • Commitment to community: possible 20 points • Transparency (allowing comments and replying): 10 points • Communicating actions not beliefs: possible 10 points • Social media shareable CR/Sustainability Report: possible 10
points • Regular updates of social media communication: possible 10
points • Creative storytelling: possible 20 points
What We Didn’t “Like”
The Top 10
Position Company 2010 position
1 GENERAL ELECTRIC 1
2 IBM 2
3 FORD 3
4 PEPSICO 6
5 BBVA 11
6 ALLIANZ 7
7 VF CORPORATION -
8 LEVI’S -
9 SIEMENS 58
10 KIMBERLY-CLARK/FED EX 34/12
By the Numbers
By the Numbers
By the Numbers
By the Numbers
By the Numbers
The Wizness Green Twitterati
Major Best Practice Theme
Types of Content/Platforms
Interested in learning more?
• Download the entire report at: • http://socialmediainfluence.com/SMI-report/
• Want to know about our social media sustainability consulting? Contact matthew at socialmediainfluence.com or @mateoy
Don’t Forget….The SMI Conference 2012
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