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Real business examples of Social Media programs that generate positive ROI - Infographics, memes, kicks, captions, pins - Local businesses that are making it work - A few fun and surprising categories - What is next in Social Media opportunities - My 101% guarantee
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Social Media Success Stories
@JayBerkowitz
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successvideo
Social Media Success StoriesPowerful Case Studies for your business and personal
brand
• Real business examples of Social Media programs that generate positive ROI
• Infographics, memes, kicks, captions, pins
• Local businesses that are making it work
• A few fun and surprising categories• What is next in Social Media
opportunities• My 101% guarantee
In the Media…
Internet Marketing Agency
Eleanor Hoh -- WokStar!
Phonto ‘app’
Ref: http://socialwayne.com/2010/12/01/how-ways-brands-can-use-instagram-customer-today-engagment/
Companies using Instagram
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Eleanor Ho - Wokstar
• Instagram with great product shots
• Phonto to add brand• Submit photos, voting,
caption contests• Regular engagement with
audience
Aquabumps' began in 1999 when founder Eugene Tan started emailing
shots of Bondi Beach to his mates
The Aquabumps community refers people to the shopping pages
Community Engagement
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Facebook Engagement
• Aquabumps = awesome content• Squiahable.com engagement
through voting• Charitable donation for pictures
= pictures of your product on fans profile pages
• 29% of Squishables traffic comes from Facebook
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Video
• How to videos • Answer the top 10 questions• Get more free content• Training
WorstPizza.com
#1 Podcast in its category
High Facebook Engagement
Facebook ‘memes’
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JB Glossinger – Morning Coach
• Calendarize your content• Meme’s are powerful
engagement devices!
Pinterest.com
Rapid Growth
“We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal
Infographics
The 3 E’s of Social Mediahttp://www.tengoldenrules.com/3-Es-Infograph.jpg
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• A visual medium • Pinterest contests• Great for designers, retail,
recipes• Active interaction, pinning,
following etc.• The 3 E’s Infographic http://
www.tengoldenrules.com/3-Es-Infograph.jpg
Amazon KDP Select
Traditional marketing sucks, use Twitter, blogging and email
instead
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Amazon
• KDP Select – 5 Free days• Active social media to build
traffic
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Kickstarter
• Great way to fund a start-up• Awesome social integration
171,757 likes 29,810 ‘talking about this’ (17.4%)
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Facebook Engagement
• Get people engaged with your brand
• Offline to online• NorthSocial contest app
Facebook Advertising
Same Landing Page For 2 Campaigns.
Google CPA $24.42Facebook CPA $6.02
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Facebook Advertising
• Likeographics• Need conversion tracking
Google Analytics URL Builder• Beating Google 3:1
JayBerkowitz.com
LiveBlogging
Cascade Content!
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successvideo
Social Media Success StoriesPowerful Case Studies for your business and personal
brand
• Engagement – images• Try something – infographs,
memes, instagram• Video!• Facebook Advertising • Top 10 / Do 1 thing tonight!• Be my friend! Facebook,
LinkedIn, Twitter @jayberkowitz, PinterestJay Berkowitz
TenGoldenRules.com 561-620-9121
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