Social Media Strategy: A Digital Strategy for Success

. . . . . . . . . . . . . . . . . iNoland Hoshino | Jim Mains | High Five Media

Fourth Plain International District

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Noland Hoshino | Digital and Creative Director | @NolandHoshino

Jim Mains | Strategy Director | @RealJimMains

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Social

MediaGo!

Awareness Discovery Research Action

Search ReviewsDiscover

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Search

SEO

Social

MediaWebsite Content Welcome

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SOURCE: http://www.digitalinformationworld.com/2015/01/infographic-how-people-see-your-website.html

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SOURCE: http://www.digitalinformationworld.com/2015/01/infographic-how-people-see-your-website.html

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SOURCE: http://www.digitalinformationworld.com/2015/01/infographic-how-people-see-your-website.html

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- Steve Jobs

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SOURCE: http://www.digitalinformationworld.com/2015/01/infographic-how-people-see-your-website.html

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• Tell your story

• Make it mobile friendly

mobile users say that

access to content is

very important

SOURCE: Socialmediaexaminer.com

seamless experience

across all devices is

very important

SOURCE: Socialmediaexaminer.com

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SOURCE: http://t3n.de/news/basics-responsive-webdesign-568195/responsive_webdesign_basics/

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• Tell your story

• Make it mobile friendly

• Keep it minimal. Use 5 second rule

• Make load time lightning fast

• Make contact info readily available

• Add social share buttons

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SOURCE: https://www.entrepreneur.com/article/273375

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SOURCE: https://www.entrepreneur.com/article/273375

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Why is it important for your business to tell a

story?

Because your business plan won’t do it.

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• Website + Good Design = Average

• Website + Good Design + Dynamic Story = Excellent

• Stories make your business become relevant!

• Other peoples stories make your business become alive!

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A story makes your business memorable to existing and prospective customers.

• Memorable

• Simple (could a 7th grader understand it?)

• Concise but impactful (remember your audience)

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1. Remind people of the problem

2. Avoid insider talk

3. Focus on benefits not features

4. Keep it simple

5. Engage the reader

6. Highlight people not product

7. Be consistent

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Billboard people

• Get them engaged

• Have them share their experience

• Post it on your website and social media.

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•Google

•Yahoo

•Bing

•DuckDuckGo

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•Facebook

•Twitter

•Instagram

•YouTube

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SOURCE: http://www.postano.com/blog/social-seo

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• How do I use social media to bring customers to my business?

• How can I leverage my social media followers to be evangelists for my product or service?

• How can I optimize my website’s social features?

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• No digital marketing strategy

• No structure or routine

• No goals or end game

• Too busy. Not enough time

• Lack of expertise

• Mixed branding messages

• Social media not sync with brand

• No content marketing strategy

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Monthly Facebook users

SOURCE: Brandwatch

Mobile Facebook users

SOURCE: Brandwatch

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• Create Facebook URL

SOURCE: Brandwatch

SOURCE: Brandwatch

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• Create Facebook URL

• Creative Facebook Cover and Icon

SOURCE: Brandwatch

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• Inspire a purchase

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• Share your value propostion

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• Express your personality

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• Appeal to the senses

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• Speak to a niche audience

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• Feature your fans

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• Sell the experience

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• Promote a giveaway

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• Create Facebook URL

• Creative Facebook Cover and Icon

• Add call-to-action

SOURCE: Brandwatch

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• Create Facebook URL

• Creative Facebook Cover and Icon

• Add call-to-action

• Completely fill out “About” section

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If you want your page to come up in Google search for a keyword, that keyword needs to be in your page’s name and “About Us.” To come up in Facebook search, that keyword needs to be in your page’s subcategory.

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• Create Facebook URL

• Creative Facebook Cover and Icon

• Add call-to-action

• Completely fill out “About” section

• Create posting strategy

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AmazingContent

PerfectTiming

IdealFrequency

Source: Blog.bufferapp.com

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• Post stories about your business.

• Ask a question and let your followers help you make a business choice.

• Upload behind-the-scenes shots of what you’re working on.

• Post an inspiring quote that relates to your work.

• Post videos.

• Post photos of your product in action.

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Your turn

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AmazingContent

PerfectTiming

IdealFrequency

Source: Blog.bufferapp.com

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Your peak times

Facebook:

Peak times for sharing your

contents on Facebook is during

the day when customers wake

up, during dinner and before

going to bed.

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AmazingContent

PerfectTiming

IdealFrequency

Source: Blog.bufferapp.com

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Facebook Instagram Twitter Pinterest

3 x per week 3 x per week 5 x per week 5 x per day

10 x per week 10 x per week None 10 x per day

Minimum

Maximum

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Month Title/Description Type of Content Social Platform

#

http://bit.ly/BcauseContentCalendar

Target Audience Keywords Due Date Publish Date

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#

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SOURCE: http://socialnewsdaily.com/16367/yelp-effects-purchases-and-business-revenue-study-finds/

SOURCE: http://socialnewsdaily.com/16367/yelp-effects-purchases-and-business-revenue-study-finds/

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Set up at http://biz.yelp.com

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1. Name and category

2. Detailed address and phone number

3. Include the link to your website and menu

4. Quality photos

5. OpenTable.com reservations

6. Important info

7. About your business

SOURCE: http://socialnewsdaily.com/16367/yelp-effects-purchases-and-business-revenue-study-finds/

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• Read the profiles of your competitors

• Completely fill out your Yelp business profile

• Create a strong photo gallery

• Tell your story

• Respond to the reviews

• Share your Yelp reviews on social media

• Track and use Yelp metrics in your dashboard

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• Go on https://accounts.google.com/login

• Click on the Search Result “Sign-in –Google Account”

• If you don’t have a Gmail account setup, then you will need to create one.

• You will need to fill in the information as requested by the “Create your Google Account” online form. After that, simply follow the prompts

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Go on https://accounts.google.com/login

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• STEP 1: Go to www.google.com/business

• STEP 2: Click on ‘Get On Google’ button then sign in your Google account by entering your email address and password.

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STEP 3: Once you sign in, you will see a map. In

the search box you can search for your

business.

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STEP 4: Choose your business type. This is an

important step that you want to ensure you get

right.

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STEP 5: After choosing your business type, now

we need to find our business (again). Look for

your business in the search box as highlighted

below.

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STEP 6: Once you click on ‘Add your business’,

you will be taken to new window where you will

need to fill in an online form with your location

details

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STEP 7: After entering your information, you will

have to accept the terms and conditions to let

Google know that you are authorised to manage

the business page.

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STEP 8: Once done Google will send you a code

via snail mail which you will receive within 1-2

weeks. When you receive it, simply login to your

newly created account and enter the code.

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• STEP 9: After receiving your code, simply sign in your Google My Business account and click on the “Verify Now” button to enter it.

• After verification is complete, your Business Page is fully operational.

• Congratulations!!

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• Keep your business information updated.

• Build loyal customers through your Google Plus page.

• Increase engagement with your audience.

• View information on your related YouTube channels and Google Analytics accounts.

• Google My Business Page is also very good for Local SEO.

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• Read the review carefully

• Research the issue

• Research the writer

• Start with an apology

• Explain the issue

• Know your audience

• Monitor your reputation

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Definition

Use a number of social media outlets and

communities to generate publicity to increase

awareness of a product, brand or event

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• Strengthen your brand

• Generate leads

• Get more visibility online

• Connect with your audience

• Content sharable on social networks

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• Create shareable content

• Make sharing easy

• Reward engagement

• Make your content unique, engaging and different

• Engage with influencers

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- Noland Hoshino

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Google your business

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. . . . . . . . . . . . . . . . . iNoland Hoshino | Jim Mains | High Five Media

Fourth Plain International District