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Slides to accompany Barbara Nixon's talk on Strategies That Fell Short (& What The Taught Us) at Poynter Institute's Building a Successful Social Media Strategy, April 2011
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Strategies ThatFELL
Short
(And What They Taught Us)
Barbara B. NixonVisiting Faculty, Poynter Institute
#PoynterStrat
9-5 Mentality
Controlling the Message
Defensiveness
Abandonment
Not Listening
Cross-Posting
Out of the Loop
Me, too!
Contact Me
Barbara B. Nixon, Ph.D. (ABD)Public Relations Faculty, Southeastern UniversityVisiting Faculty, Poynter InstituteLife Member & Past President
of the International Listening Association (listen.org)
• E-mail: bbnixon@seu.edu• Twitter: barbaranixon• Skype: barbara.b.nixon• Blog: publicrelationsmatters.com
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