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www.socialmediasensei.co.uk Social Media Marketing For Your Business
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Why You Need To Why You Need To Market Market
Your BusinessYour Business
Online
www.socialmediasensei.co.uk
What Is Online Marketing?
www.socialmediasensei.co.uk
Confused? Don’t Be!
Is essentially about two simple things:
Promoting Your Business Via The Internet
Building Profitable Relationships
Online Marketing
www.socialmediasensei.co.uk
Why Online? Over the last 10 years the Internet has become part of our lives. People use the Internet to searchfor everything, especially:
Local Businesses
Local Information
www.socialmediasensei.co.uk
If you’re not where your customers are looking you’re going to lose out to those
competitors who are…
90% of online commercial searches result in offline purchases
82% of local searchers follow up offline via an in-store visit, phone call or purchase
74% of Internet users perform local searches
61% of local searches result in purchases
54% of Internet users would rather use the Internet and local search than phone books
www.socialmediasensei.co.uk
of all searches are based on of all searches are based on location according to location according to
Google… Google…
12 Billion
20%
Searches were served up by Google in the
U.S. in December 2011
2.4 BillionLocal searches in the
U.S. in just one month on Google
alone!
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So that’s around… So that’s around…
1.9 Billion
People in the U.S. following up a local
search with an in-store visit, phone call or
purchase
1.4 BillionPeople in the U.S. making a purchase
following a local search
In December 2011 alone…In December 2011 alone…www.socialmediasensei.co.uk
Besides Google people prefer to Besides Google people prefer to search locally using…search locally using…
Rather than the Yellow PagesRather than the Yellow Pages
(on or offline)(on or offline)
Around 16% of searches
Around 14% of searches
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And they’re not just searching for local businesses on their computers…
5 Times More 5 Times More SearchesSearches
Are Carried Out Are Carried Out On Mobile On Mobile
Devices Than On Devices Than On PCs….PCs….
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of UK adults own a cell phoneof UK adults own a cell phone93%
OverOver 5 Billion people globally own a cell phonepeople globally own a cell phone
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What Does This Mean What Does This Mean
For You?For You?
You can reach many more potential customers through Internet Marketing
You can do this more cheaply than through traditional methods such as print ads/Yellow Pages
You can be faster and more flexible with Internet Marketing than with those traditional methods
You will get a far better ROI with measurable results
www.socialmediasensei.co.uk
What Else Does This Mean What Else Does This Mean
For You?For You?
You can raise awareness of your business and brandthrough Internet Marketing
You can build relationships with existing and potential clients/customers
You can gain authority and become a household name- locally or globally!
You can reach your clients/customers instantly
And so much more!And so much more!www.socialmediasensei.co.uk
How Can You Do This?How Can You Do This?
Through various methods including:
Brand Management
SEO
Google Places
Social Media Marketing
Mobile Marketing
www.socialmediasensei.co.uk
And if all that makes you feel And if all that makes you feel like this …like this …
Don’t Worry!
www.socialmediasensei.co.uk
We Can ExplainWe Can Explain
Clearly
Simply
Everything…
www.socialmediasensei.co.uk
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